Need by Energia Lifestyles wins Emerging Brand of the Year 2019 – recognised for impact on India’s fitness culture

Mumbai 25th November: Mumbai recently played host to the 2019 edition of the prestigious International Health, Sports & Fitness Festival (IHFF). Over the course of the three-day event, Need to be launched by Energia Lifestyles LLP in India was crowned the Emerging Brand of the Year 2019 at the International Fitness and Health Superstar Awards – a Krunch initiative. 

At the glamorous event ceremony, the prize was awarded to Sangeeta Ahir, Director of Energia Lifestyles LLP. Also present were international fitness national and entrepreneur Sergi Constance; and Krrish Ahir, Director of Energia Lifestyles LLP. The event also saw the unveiling of Energia Lifestyles’ newest mass gainer product, NEED Pure Mass Gainer.

Conceptualised and designed by the mother and son duo of Sangeeta and Krrish Ahir, Energia Lifestyles LLP was founded in 2018, incorporating the expertise and experience of global fitness phenomenon Sergi Constance. In the time since it has experienced a meteoric rise in popularity and become the go-to choice of fitness supplements for gym-goers across the country. 

Sangeeta Ahir is a renowned Bollywood producer, fitness enthusiast, and philanthropist, in addition to being a leading figure on Mumbai's social circuit. A frequent advocate for the benefits of exercise, she believes in the importance of a healthy routine to a balanced lifestyle. Through Energia, Krrish Ahir hopes to share the benefits of a healthy lifestyle with the wider public and inspire a fitness revolution across the country. This vision is shared by international fitness icon and influencer Sergi Constance, who has partnered with Energia Lifestyle and serves as its public face.