Pioneer of No-Tie shoelaces 'Lock Laces' launches in India! Available online only on Amazon & Flipkart

Thursday, November 21, 2019: Lock Laces (USA) a pioneering shoe accessory company that first came up with the popular no-tie shoelaces now launches in India. Bringing an array of products under their portfolio, the brand offers specialized laces for runners, outdoor adventurers, obstacle course racers and officegoers as well.

Using its unique double eyelet lock technology, Lock Laces help transform any kind of shoes/boots into cool slip-ons. Simply replace your shoelaces with Lock Laces and you’ll never have to worry about your shoes coming untied again! The elastic 6-strand fibers provide firm but flexible support and comfort to keep your feet comfortable throughout the day.

A leading example amongst brands that hit the right chord with consumers, Lock Laces provides a very simple solution to everyday problems that usually go ignored. Having expanded to over 50 countries globally, the brand has sold over 5 million pairs of shoelaces worldwide. It is one of the highest rated accessory under the sports and outdoor category on Amazon.com with over 29,000 positive reviews!

Engineered for performance, following are some of the brand's top attributes -

1. Secure Fit: With a double eyelet, the lock securely grips laces to keep them from slipping.
2. Adjustable Tension: Adds compression and helps in loosening to relieve the foot and improve circulation below the ankle and reducing pressure points at the top of the foot.
3. One Size Fits All: Designed trim to fit so they are perfect for athletes, seniors, kids, special needs and more.

Over time, as consumers have explored the product it has become a top accessory across markets.

Announcing its launch in India, Mr. John Riddle, Director of Operations at Lock Laces said, “At Lock Laces we’ve made it our mission to keep improving the quality of life for all of our customers by offering the highest quality lacing solution on the market. Our unique double-eyelet lock device makes it easy to make adjustments and holds your laces in place. We are delighted to partner with the team of retail experts at Kyzen Etail to launch our brand in India. India is an extremely important market for us and our launch here is in line with our vision to be a global brand.”

Excited to bring Lock Laces to the Indian market Mr. Manmeet Duggal, AVP Brand Development at Kyzen Etail India, added, "We believe in offering Indian consumers an unparalleled assortment of global brands. Our partnership with Lock Laces is a wonderful addition to our existing portfolio. Lock Laces is the original no-tie shoelace brand, that created this category and has been around for 20 years.  We are well poised for a successful journey with Lock Laces.”

Lock Laces offer several benefits for various customer groups-

·       Runners love the adjustable tension and stretch-fit comfort that LOCK LACES offer. Just dial in the tension before a run and LOCK LACES’ elastic laces conform to your foot during the run while reducing pressure points on the top of the foot.

·       Triathletes love the extra few seconds that LOCK LACES save them in their bike-to-run transition.

·       Parents love the time and energy that LOCK LACES save them every day getting the kids ready for school.

·       Kids love that LOCK LACES come in cool colors to match their shoes. Plus, they can wear “big kid” shoes even if they can’t tie their shoes.

·       Senior Citizens love the independence and freedom that LOCK LACES give them. If they have trouble bending down to tie the shoes, they can be free of worries with LOCK LACES.

Lock Laces are waterproof and tough enough to stand up to the tests of everyday life. Your shoes will wear down before your Lock Laces will!

Lock Laces are currently available online at Amazon & Flipkart in India!

About Lock Laces: 

Incepted in 1997, when Eric Jackson, a track athlete, became frustrated with his shoelaces coming untied during races and decided to come up with a solution. One day, Eric went home after practice and fashioned the first pair of Lock Laces out of two bungee cords and a two cord locks. When his friends kept asking him to make them a pair, he knew that his solution had retail potential. The next year, Eric filed for and obtained a patent, set up shop, and began selling Lock Laces®. In 2011, Eric partnered with Frank Sutton and Positive Distribution LLC, and together they grew Lock Laces into an international brand. To know more, visit:  www.locklaces.com

About Kyzen Etail:

Kyzen Etail is an E-commerce enabler and distributor that provides end-to-end Ecommerce solutions for brands looking to enter India. Steered by a leadership of retail industry veterans, Kyzen Etail makes India Expansion and commerce easier for their brand partners. To know more, visit: www.kyzenetail.com