Thursday, 2 January 2020

INOX opens its fourth multiplex in Lucknow at Crown Mall


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INOX at Crown Mall has 6 screens and a seating capacity of 1190 seats

INOX now operates 11 multiplexes with 44 screens in the state of Uttar Pradesh
Lucknow, 31st December, 2019: INOX Leisure Ltd (INOX), India’s leading multiplex chain has today launched its fourth multiplex in the city of Lucknow at Crown Mall. The latest multiplex from INOX comprises of 6 screens and a total capacity of 1190 seats, including recliners. INOX is already operating three multiplexes in the city of Lucknow. INOX’s multiplex at Galleria Mall houses 4 screens, the multiples at the riverside Mall operates 4 screens and the multiplex at Umrao Mall has 3 screens, With this launch, at Crown Mall, INOX will now have a total of 11 multiplexes with 44 screens in the state of Uttar Pradesh.
The multiplex at Crown Mall will offer breathtaking sound quality of DOLBY ATMOS, offering a three dimensional digital surround experience, which makes the audience feel a part of the movie. The other advanced cinema technologies include an advanced digital projection system for razor sharp visuals and vibrant 3D powered screen by Volfoni Systems. The multiplex will offer a digitally enabled experience with features like ‘Fast Tickets’, for self-booking of tickets on touch enabled screens and ‘Fast Bites’ for food ordering. The Box Office is also equipped with an interactive touch screen, enabling faster and smoother transactions. In an endeavor to offer a luxurious experience, the multiplex also offers plush recliner seats. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparation, even to guests who are not watching a movie.
The multiplex is designed upon an Art Deco theme with a modern twist. The huge lobby of the multiplex aesthetically stitched together with F&B outlets has a lively feel. The smart use of light across the multiplex is the highlight of the multiplex’s design.
Commenting on the new developments, Mr. Lalit Ojha, Regional Director – North, INOX Leisure Ltd says, “We are happy to get closer to the cinema lovers of Lucknow with the opening of our 4th multiplex in this wonderful city. Our patrons have already blessed us with their love and affection at our three multiplexes in the past, and the opening of the fourth multiplex is going to make this association richer and stronger. We are committed to entertain our guests with the similar hospitality, which they have experienced at our other three multiplexes in Lucknow.”
With this launch, INOX will expand its presence to 146 multiplexes spanning 612 screens across 68 cities in the country. 
About INOX Leisure Limited
INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 146 multiplexes and 612 screens in 68 cities. INOX has redefined movie experiences in India making it truly a 7-star experience. Each INOX property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons or MX4D® EFX Theatre for an immersive experience or the panoramic viewing with ScreenX at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef, designer staff uniforms. INOX recently launched Megaplex, a massive experience-driven entertainment center at Inorbit Mall, Malad, Mumbai which is home to the most number of cinema formats in the world.  
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