Growth in turnover and operating margin for Ducati in 2019

• 53,183 motorcycles delivered, € 716 million in turnover and € 52 million in operating profit, equal to 7.2% of operating margin
• Historical record for turnover per bike, indicating the upward shift of the range
• Panigale and Multistrada the cornerstones of economic input

Borgo Panigale (Bologna) 19 March 2020 - Ducati closes 2019 positively, consolidating the growth that has characterized the last years of the Italian motorcycle manufacturer. 53,183 (2018: 53,004) bikes were delivered to customers all over the world, a result that allowed sales to remain above 50,000 units for the fifth consecutive year, confirming the positive signs of the market which, in the above 500 cc segment, recorded a global growth of 1.4%.

The turnover, at the end of 2019, reached € 716 million (2018: € 699 million) with growth of 2.4%, an operating profit of € 52 million (2018: € 49 million) and an operating margin of 7.2%, against 7% reached by the Borgo Panigale manufacturer last year.

Particularly significant is the turnover per bike figure, which with about € 13,500 / motorcycle represents the highest value in the history of the company, clearly indicating the evolutionary trend of the range of products offered towards the highest and premium part of the market, fully consistent with the founding values of the brand “Style, Sophistication, Performance, Trust".

The Panigale and Multistrada have been instrumental in achieving this result. The Panigale was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25%, while with the addition of the 950 S and the renewed 1260 Enduro to the range, the Multistrada family recorded the highest value of motorcycles sold since entering the market in 2003.    

Today Ducati Motor Holding has a total of 1,655 employees. The sales network of the Borgo Panigale motorcycle manufacturer includes 720 dealers and service points in over 90 countries.

Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district. The model range covers several market segments with the following families: Diavel, XDiavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that that stands out for its creativity and self-expression.

In 2017, Ducati has presented the Panigale V4, the first Ducati production bike to mount a 4-cylinder engine derived directly from the Desmosedici GP engine. Ducati iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. In 2019 Ducati delivered 53,183 bikes to customers, consolidating its sales over the 50,000-bike threshold for the fifth year running. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.