· Focused on enhancing competencies of its women direct sellers through digital and social tools
New Delhi, 13 October 2020: Committed to empower women by bringing them to the forefront and as part of making major strides towards strengthening the gig economy ecosystem in the country, Amway India, one of the country’s leading FMCG direct selling companies, announced the launch of project ‘Nari Shakti’. As part of its 10-year growth vision, Amway aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking, or beauty. Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully.
Commenting on this initiative, Mr. Anshu Budhraja, CEO, Amway India, said, “The current health crisis has increased the uptake of flexible roles in the gig economy ecosystem due to the looming uncertainty on the job front. Women play a critical role in strengthening the current socio-economic landscape of India and Amway has been working towards the upliftment of women and supporting them by being an equal opportunity player for long. We believe that women entrepreneurs are key to our future in India and we are committed to fostering an environment of growth and offer opportunities for women to realize their full potential. The fact that more than 60% of our direct sellers are women, is a testimony to our commitment. I am very thrilled to launch the Nari Shakti project which is all set to unleash the spirit of entrepreneurship among many more women. To kickstart the project, we have identified select women entrepreneurs based on certain parameters and will aim to further expand our reach in the coming months”.
Amway has planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product trainings and usage of the various business tools and social commerce. These women will be mentored by key senior women entrepreneurs and who will guide them throughout their journey with Amway India. The project also lays emphasis on the importance of social selling in the current environment and highlights the accelerated adoption of digital medium to sustain businesses and moving beyond the traditional ways of direct selling.
The project was launched with a panel discussion on the theme of evolving role of women across various industries. It focussed on the rise of gig economy owing to the current scenario and strengthening the future of women entrepreneurship in the country. Present at the virtual panel discussion were Ms. Brinda, a successful fashion designer and an award winning key-note speaker with a rich experience of more than 6 years in their field of expertise; Ms. Rita Gangwani, Retired Officer from the Armed Forces and the Founder of Rita Gangwani’s House of Personality Transformation; Ms. Simrat Bishnoi, Vice President for Content Marketing & Communications, PR, Social media and CSR at Amway India and Ms. Anisha Sharma, Vice President for Beauty, Personal Care & Communities at Amway India. The discussion focused on direct selling being a feasible option for women to become financially independent while maintaining work life balance. The mentors present at the virtual panel discussion shared personal experiences and success stories to inspire women to grow and succeed. The senior leaders also shared their journey, inspiration and mantras for success. Additionally, Amway’s senior direct sellers were a part of the webinar from different cities to share their experience and journey.
Amway initiated the Nari Shakti project with select women direct sellers from East India to empower and train them and intends to extend this program to more women direct sellers in the coming months. Over the years, Amway India has been investing in upskilling women through multiple online and offline trainings and workshops and aligned with its core philosophy, the company has been empowering women by providing them the right platform to explore their true potential.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1[1] direct selling company with presence in over 100 countries & territories.
Globally, Amway is 60 years old, US$ 8.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 780 patents granted and another 220 patents pending. Amway has nearly 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[2].
Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[3]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Artistry is India’s No. 1 premium skincare brand[4]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed taking the needs of Indian consumers into consideration.
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