Chingari has a special surprise this festive season – teams-up with Madhuri Dixit’s online dance academy ‘DanceWith Madhuri’

Chingari and DanceWithMadhuri have come together in a unique attempt to promote the joy of dancing with Madhuri Dixit and some of India’s top choreographers, by providing subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos.

Mumbai, October 29, 2020: Chingari, a home-grown, short video sharing app collaborates with Madhuri Dixit-Nene’s online dance platform DanceWithMadhuri. The move comes in time for upcoming festivities, inspiring users to learn and showcase their art with the best choreographers & gurus. 

With growing popularity of short format video content,  Chingari has collaborated with DanceWithMadhuri,

providing users with a chance to access dance lessons and latest videos especially by Madhuri Dixit-Nene and dance gurus like Pandit Birju Maharaj, Remo D’souza, and Terence Lewis amongst other choreographers.

Chingari app now has its own page for DanceWithMadhuri and along with dance, the users have access to new conversations to stay updated with every video. The pandemic may have restricted everyone to the confines of their home but this festival season Chingari and DanceWithMadhuri will make sure you groove to some old and new tunes with your favorite dancers.

Mr Sumit Ghosh, Co-founder and CEO of Chingari, said, “With the current love and popularity that Chingari was receiving, we realized that we need to do more and open up new experiences for our users. We want to bring your favorite celebrities to your home with exclusive packages and special access to our subscribers.”

Mr. Deepak Salvi, Co-founder and COO – Chingari, stated, “We view music, entertainment and

Bollywood in the same lens. Celebrities like Madhuri Dixit-Nene inspire people to explore their creative side and that is what Chingari as an app is trying to promote. While we provide space for people to express their creativity, this collaboration will also give them an opportunity to learn, grow and keep grooving through this period.

Commenting on the association Dr. Shriram Nene, "Director - RNM Moving Pictures" said, “Dance

With Madhuri has classes covering 35 different global dance forms taught by the best choreographers in their respective disciplines. Our vision is to create a global village for culture by democratising learning and providing access to world class gurus. 

Ultimately, we want to give people a platform to showcase their talent.”

About Chingari App

Chingari App is a short video sharing platform owned by Tech4Billion Media Private Limited. Through this app, users can create and upload videos in more than 20 multiple languages including English and Hindi. In this app, users get the option to select a song, lip-sync, dance, voice over to movie scenes, comic dialogues, and create a creative video to a selection of that song. The app also has in-built filters which create visual effects of videos.

Chingari was launched in Google Play Store in November 2018. It is a social Network application, the mobile application has become the India's #1 Social Networking App and the most popular short video sharing application by August, 2020 and has garnered over 30Million users in India as of Sept 2020. It has emerged as India ka apna Naya TV in multiple cities and locations, including Tier 1 cities of India such as Delhi, Hyderabad, Chennai, and large parts of Tier 2 and Tier 3 cities.

About Dance With Madhuri

Dance with Madhuri’ (DWM) is the world's first celebrity backed online, gamified dance initiative that allows you to learn in a fun and social manner. It is an e-learning platform that allows people to easily Learn to Dance, Move to stay fit and seamlessly Unite and connect with the world to create a marketplace for their skills. It also encourages users to stay fit and unite with the world anywhere, anytime and on any platform. There are over 80 choreographers and 30 different dance forms, over 93 classes, 50+ hours of content and 1800 lessons to learn from. DWM is available over 200 countries