Plum launches clean. real. good. by plum to step up to being a conscious and clean beauty skincare brand

~Unveils the first of its kind "what’s in and what’s out" ingredients list pledging complete transparency and commitment to clean beauty for its customers

~19 ingredients in what’s out and more on the way outlist in the launch year of the campaign, with a promise to expand the list year on year to make the safest skincare brand of India

9th October 2020, Mumbai- Plum, India’s first 100% vegan beauty and PETA certified cruelty-free brand which is all about “being good” - to your skin, to your senses, to others and to the environment, today announced the expansion of its vision to lead the charge for conscious and clean beauty in India, by unveiling their  campaign clean. real. good by plum. To bring this campaign to life, Plum has started publishing the first of its kind “what’s in and what’s out” list. Additionally, Plum has also published a list of ingredients that are on their way out from the Plum products, based on thorough research and scientific validation. Apart from pledging complete transparency with what goes into Plum’s products, this initiative is also aimed at raising awareness among the people so that they make informed choices about what they put on their skin. The three legs of the campaign will see Plum leading the charge for the skincare science revolution in India by delivering on the following