January 5th 2020, Mumbai:
The dawn of a New Year always brings with it a renewed sense of excitement, vigour, and freshness. Welcoming 2021 innovatively and compellingly, Sony YAY! is all set to start the year with more enthusiasm to entertain young audiences with an array of new episodes and movies. Adding the Happy to the New Year with new content and friends, the channel is all set to leave kids in splits with new adventures of the ghostly trio — Thakela, Pakela, and Bhoot Boss, in Paap-O-Meter along with Backkom, a show themed around the antics of Bernard, a polar bear.
Wrapping up 2020 on a high note, Sony YAY! clocked in 90+ hours of fresh programming by existing shows and 15 movies in diverse genres across mythology, chase comedy, ghost comedy, etc. The mega programming line-up culminated the year on a memorable and joyous note, with four fantastic movies featuring the kids favourite YAY! toons Honey- Bunny, in the form of Honey Bunny in The World Tour Challenge, Honey The Real Superstars, Honey Bunny, and the Alien Spaceship, Honey Bunny in Hollywood along with new episodes of Honey Bunny Ka Jholmaal, also available in two new regional languages (Kannada and Gujarati). While the kids' favourite cat duo headlined the line up with their funny antics, Oscar Ab Bas Kar a comedy centered around a lizard living in a desert, left the kids in splits. Delivering ace content in the kids' preferred language, the channel added Kannada and Gujarati feeds to its offering, making it available in nine regional languages.
All set to step into the New Year with a renewed sense of cheer and joy - the January YAY! mania will kickstart 18th January onwards across all Sony YAY! platforms. New episodes of Paap-O-Meter 18th January, Monday to Friday onwards, and Backkom – a brand new show 25th January onwards, Monday to Friday.
Comments:
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids' Genre!
“Kids across the country are spending a lot of time watching and engaging with diverse programming. As a responsible platform in the category, Sony YAY! constantly aims to deliver fresh concepts in captivating formats that push the envelope. Showcasing a high sense of innovation, these additions shall serve the rising demand for entertaining and engaging content in the New Year for kids. Through this eclectic mix of old toons and new, we are set to make the viewing experience for kids, all the more fun and fruitful.
About Sony Pictures Networks India (SPNI):
Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and Digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.
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