New Delhi – 17, 2021: Buffalo Soldiers, a full-service creative agency that specializes in smart digital storytelling, has joined hands with OxygenForIndia, a volunteer-run campaign put together by Center for Disease Dynamics, Economics & Policy (CDDEP), to amplify oxygen availability in the country and ensure that medical oxygen reaches those who need it the most, as quickly as possible
INDIA is crippled by a human catastrophe, unprecedented in our generation. The second wave of COVID-19 has literally taken the life out of our healthcare systems. The numbers are stark: 95K ICU beds vs close to 400K new Covid patients daily. As part of this partnership, Buffalo Soldiers will use its marketing and design expertise to create awareness for OxygenForIndia campaign and maximize the impact. It will also be a part of the joint efforts to raise funds towards the noble initiative. OxygenForIndia started with a goal to raise $400,000 but have already raise more than $11 million.
“We are using a triage system that involves specific local hospitals operating in low-income communities across India to identify patients at greatest clinical and economic need. Eligible patients are identified immediately and can pick up oxygen cylinders and concentrators at zero cost” says Ramanan Laxminarayan, Founder and Director of the Center for Disease Dynamics, Economics & Policy (CDDEP), who started the initiative OxygenForIndia.
“At Buffalo Soldiers, we are putting our collective energies behind showcasing, marketing and amplifying the mission of #OxygenForIndia. Because every voice counts. We are all in this together,” says Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers.
“The challenge is now to ensure a system of tracing and tracking the oxygen cylinders, so that it can be accounted for when people need it the most. We are using design to create awareness. Because design is not about how it looks, but how it works,” Chakrabarti added.
The #OxygenForIndia campaign works as a coalition of volunteers and partner organizations and is aimed at ensuring last mile delivery of oxygen cylinders & concentrators to critical patients, especially the poor who have little chance of being admitted to a hospital.
To support this initiative, each one of us can make a difference by making a donation for the cause or even by posting on your social media with the hashtag #OxygenForIndia to spread awareness.
About Buffalo Soldiers: https://www.
Buffalo Soldiers is a full-service creative agency, which started up in 2017. Buffalo Soldiers specialize in smart digital storytelling to grow your organization, connect your community, and make the world a better place - created collaboratively with you to help you catch up to the future. Stories of people and products; of traditions and cultures; of superheroes and robins; of dreams and aspirations. Stories that define brands and their journeys. Stories that fuel your marketing funnels, everyday.
Buffalo Soldiers are a sector-agnostic agency because everyone has a story to tell. For Fortune 500s and the fresh start-up, For Corporates and Non-Profits, For Entrepreneurs and Leaders.
For any queries, please contact:
Sujay Chakraborty, Co-Founder & COO
Email: sujay@buffalosoldiers.in
Mobile: +91 9958933546
Arnab Kundu, Co-Founder & Head of Projects
Email: arnab@buffalosoldiers.in
Mobile: +91 8638254855
About OxygenForIndia:
OxygenForIndia is a volunteer-run campaign to deliver lifesaving medical oxygen to those who need it the most, as quickly as possible. Our goal is to ensure that no one in India dies because of lack of medical oxygen. In the short term, we are deploying 40,000 reusable oxygen cylinders and 20,000 oxygen concentrators in 20 urban and rural centers across India. Meanwhile, are working with partners to establish a stable, reliable oxygen supply system for India for the long term. OxygenForIndia is funded through donations in India through Tech4Health Foundation, a registered non-profit with 12a registration and 80G tax exemption; and globally CDDEP, a 501c3 organization registered in the United States. Donations received in India and US are tax-exempt.
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