India, October 4, 2022: pTron India, one of the country’s leading homegrown digital lifestyle accessories brand, has unveiled a new campaign ‘I Love pTron’ featuring their brand ambassador, the iconic and alluring Pooja Hegde.
The ad film is designed to confuse the audience if Pooja is dating or shooting in a set of humorous sequences throughout the 1-minute 37-sec film. The Ad film with a twist opens showing Pooja grooving & blushing and immersed in herself. It portrays & introduces Pooja Hegde as the diva that she is, deeply in love with everything “P”. The quirky script with an engaging plot shows how everyone in the crew including the paparazzi is inquisitive about the “P” in Pooja’s life. Amid all the curiosity, it is ultimately revealed that Pooja is in Love with “P” (aka pTron).
Ameen Khwaja, Founder & CEO pTron India, said “pTron was born out of the sheer passion for offering our consumers premium products at value-for-money prices. Over the years, pTron has established itself as the undisputed youth brand with a multitude of products & a wide catalog that’s made for every Indian. pTron today stands for products that are - Promising, Popular, and Premium. Our new Ad campaign with Pooja Hedge establishes this in a fun and quirky manner. We wanted to capture hilarity while showcasing the deep connection that our consumers feel with our products. We hope this style of marketing content is enjoyed by our audience & Pooja’s fans leading to more cutting-edge work from us.”
Speaking on the campaign, Pan India Superstar, Pooja Hegde, said, "You seldom get an opportunity to play yourself in a commercial. It was an absolute delight to play Pooja in pTron India’s “l Love P” campaign. Kudos to the pTron team for coming up with this quirky concept. I thoroughly enjoyed shooting for the ad film and absolutely love pTron’s recent line of products.”
The film will be aired across Social Media platforms including YouTube, Twitter, Instagram, and Facebook.
The brand pTron is owned by Palred Electronics Pvt. Ltd as a subsidiary of Palred Technologies Limited, a public-listed company on BSE and NSE since 2004.
Ad Film Links -
Instagram - https://www.instagram.com/
YouTube - https://youtu.be/cDSiacrYJao
About pTron:
pTron is a brand owned by Palred Electronics Private Limited which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. pTron, today, is aspiring to be a global brand pushing boundaries far and wide. Ramping up capacities, opening up new channels of business, and reaching out to consumers in new geographies are all steps being taken to explore new horizons. pTron has sold more than 11 million units until FY22. Growing at the rate of 26% YoY, pTron aims to sell an additional 5 million units in FY23.
Website: pTron.in
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