Radio City associates with the most epic cultural event ‘Lav Kush Ramlila’ as an exclusive radio partner

Hon'ble President Droupadi Murmu, reputed CM Arvind Kejriwal, and South star Prabhas to join as chief guests on the final day of festivities on Dussehra

 

India, October 03, 2022: Keeping up with the spirit of festivities, Radio City, India's biggest radio network, has joined hands with a mega event “Lav Kush Ramlila” as an exclusive radio partner. Lav Kush Ramlila is the largest and most sought-after event in Delhi which is attended by VVIPs and sees a daily footfall in lakhs. Standing true to the philosophy of instilling the passion for city love and excitement towards festivities among the audience, Radio City’s association with Lav Kush Ramlila will aid in popularizing the story of Ramayana among the younger audience. 

Through this association, Radio City Delhi has been promoting Lav Kush Ramlila through radio promos as well as evening show and will continue to do so till Dussehra. Radio City’s evening jocks RJ Aadi & Hari will be hosting a live show from the venue on the last three days of Navratri i.e. 3rd, 4th & 5th October from 5 PM to 9 PM. On the last day of the event on Dussehra, South India’s megastar Prabhas will grace the occasion and Radio City RJs will share the stage with him. To popularize the event, Radio City has installed a 20 feet high studio booth from the ground which has a VIP box. To give the audience a unique and first-of-its-kind experience, the station has launched an on-air contest to invite lucky listeners to watch live Ramlila with the RJs from the VIP booth. Alongside on-air promotions, Radio City is also promoting the event through its digital platforms.

Speaking about the association, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “Radio City believes in celebrating Indian festivals with great enthusiasm as well as zeal and has thus joined hands with the most spectacular event Lav Kush Ramlila to support and promote Indian mythology among audiences. Ramlila is a dramatic folk recreation of Lord Rama's life which signifies the triumph of good over evil. The Lav Kush Ramlila at Red Fort is a remarkable event attended by dignitaries and well-known personalities. It is an absolute honour to associate with such a legendary event and emphasize the significance of this festival and captivate our audience by all its splendor”.

Radio City has made a stunning gesture to respect the festival of Ramlila by partnering with this long-standing massive event. The company has been consistently displaying its unwavering support for Indian festivals by designing innovative campaigns and tie-ups. Alongside this collaboration, Radio City has also partnered with multiple other Navaratri event organizers across the country.

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 25.0% and 14.7% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 08, 2022). Radio City Delhi ranks #3 with 12.1% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 08, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City has bagged over 110 awards across national and international platforms such as New York awards, ACEF awards, Golden Mikes, India Radio Forum, etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.