The Budget 2023-24 continues to maintain the stance which the Govt. had undertaken for the last couple of years for adding enough stimulus for economic growth.
Encouragement to manufacturing, availability of higher disposable income to all, lowering of taxes, increased opportunities to skill, get employment and spend all augurs well for the growth momentum. There are enough provisions to increase investment in business.
When the consumption increases there would be a propensity on the part of businesses to promote their services and product, which will lead to increased spending on publicity and outreach.
In addition to this all there are enhanced budgetary allocation to various public welfare schemes and introduction of new mass welfare schemes. Since the government uses dissemination of information as a tool for the public empowerment so that the public at large can avail of the benefits from the Govt. Schemes & Programs, there will be increased spending by the Govt. too on mass outreach and publicity.
This all sounds like music to anyone and everyone in the publicity and advertising industry. I feel, this budget will not only rejuvenate but will also allow the publicity industry to grow strong and earn substantially.
No comments:
Post a Comment