An acclaimed jury panel as well as public voting will together honor the game-changers of OTT entertainment
India, 08th February 2023: Radio City, India's leading radio network, along with Mid-day, Mumbai's leading daily, is back with Season 4 of the most credible 'Hitlist OTT Awards'. The objective of Hitlist OTT Awards is to acclaim and recognize the game changers of the OTT industry for their innate talent and content innovation. Hitlist OTT Awards debuted in 2020 and became the first egalitarian OTT awards to reward the stalwarts of the industry. Recognized as the original people’s choice awards, the first three seasons were deemed spectacular owing to the overwhelmingly positive response from the audience who showered millions of votes to choose their favorite talent.
India's OTT sector has become a true game-changer in the entertainment industry and therefore it became essential that its brilliance be recognized. Season 4 of the Hitlist OTT Awards is an endeavor to commemorate the OTT artists who toil diligently to deliver the world's finest entertainment. The voting lines for the 4th edition of Hitlist OTT Awards will be live from 5th February until 22nd February for audiences to nominate their favorite talent across 16 categories. The digizens can log on to the URL - https://www.radiocity.in/
The renowned in-house jury to shortlist the nominees consists of Mayank Shekhar, a well-known film critic & Mid-day's entertainment editor along with Radio City RJ Salil Acharya, India's recognized star influencer. The 16 categories include Best New Series, Best New Season, Best Adaptation (Book/Series), Best Direct-to-Web Film, Best Actor (Male): Series, Best Actor (Female): Series, Best Supporting Actor (Male): Series, Best Supporting Actor (Female): Series, Best Actor (Male): Film, Best Actor (Female): Film, Best Supporting Actor (Male): Film, Best Supporting Actor (Female): Film, Best Ensemble Cast (Series), Best Non-Fiction, Best Creator/Showrunner, and Top Internet Sensation.
Speaking on the launch of season 4 of Hitlist OTT awards, Mr. Ashit Kukian, Chief Executive Officer, Radio City said, “Against the backdrop of the pandemic, the growth of the OTT industry has resulted in the establishment of a cutting-edge hub for the consumption of exceptional media. The Indian OTT industry is thriving and has become one of the most premium mediums for content consumption with small, medium and large production houses harping on the popularity of OTT platforms to launch films and series. It, therefore, became the prerogative of Radio City and Mid-day to honour and celebrate the innovative content creators and talented artists from the OTT industry through the original and credible Hitlist OTT Awards. We are elated to launch the 4th season of Hitlist OTT awards as the preceding three editions received massive public support in the form of millions of audience votes. We are confident that the 4th edition will be more glorious and glamourous as Hitlist OTT is the most distinctive and plausible people’s choice award that honors the finest talent and content of the Indian OTT platform.”
Hitlist OTT Awards season 4 is being promoted by Radio City & Mid-day on their respective social media platforms along with cross-promotions from OTT actors sharing shoutout videos on their social media handles. Radio City RJs will also build buzz for the awards with features including interviews with the jury, speeches from industry leaders, quizzes and much more. Listeners will also get an opportunity to get up close and personal with some of their favorite OTT performers by participating in various contests. Tinsel town is set to take over radio this time around, with prominent OTT actors giving capsuled bytes to the broadcasts to maintain the adrenaline rush and entice listeners. The popular tabloid will also publish engaging interviews of the nominees who will share their journey, insights about the industry, etc.
About Radio City:
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades years of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.1% and No.2 in Mumbai with 14.6% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 26, 2022). Radio City Delhi ranks #3 with 11.9% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 26, 2022).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.
Radio City has bagged over 110 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey
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