National, 06th February 2022:
Sony AATH, one of the most loved family entertainment
channels has been consistently enthralling viewers with a slew of interesting programming
line-ups across genres. One such show that has carved a special place for
itself in the hearts of the viewers is ‘Gopal Bhar’. The show has
recently reached a significant milestone of running 1000 episodes on the
channel, the maximum for any animation series in Bengal.
Gopal Bhar is the story of a
legendary jester in the court of Raja Krishnachandra, King of Nadia set amidst
the backdrop of the 18th century. With witty and unique solutions, Gopal was
declared the ‘Navaratna’ of the King’s court. Produced by Ssoftoons, the show
is famous for its tales of wisdom where Gopal outwits other fellow courtiers in
a simple yet effective manner. His stories are short, beautiful, and humorous
with a specific social message. Over the years the show has engaged the
families through stories that connect them to the roots of Bengali culture.
To celebrate the completion of its
1000-episode landmark, Sony AATH is running a 360-degree marketing campaign that includes on-air
promotions and an interesting user-generated contest. As a part of the contest,
fans can express their love for Gopal Bhar, by sharing something related to him
– an art piece, poem, skit, sketch, etc. The best entries shall receive exclusive
Sony AATH hampers. The contest is further being pushed on radio to maximise its
reach.
Comments
“It is heartening to see how receptive our viewers have been to our iconic show - Gopal Bhar. As we cross the 1000-episode milestone, I would like to thank our viewers for their love, and the production house ‘Ssoftoons’, for making this show happen.”
About Sony AATH:
Sony AATH (Bengali: সনি আট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect the culture of Bengal and bring families together for wholesome entertainment.
Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as Crime Patrol, Adaalat, AAHAT, Gopal Bhar, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but also the most entertaining animation programs produced in Bengali.
For more information, log onto https://www.sonyaath.com/
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony
Pictures Networks India is the consumer-facing identity of Culver Max
Entertainment Private Limited, which is an indirect wholly owned subsidiary of
Sony Group Corporation, Japan.
The
Company has several channels including Sony Entertainment Television (SET and
SET HD), one of India's leading Hindi general entertainment television
channels; Sony MAX, India's premium Hindi movies and special events channel;
Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX
HD, a high definition Hindi movie channel airing premium quality films; Sony
WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the
family-oriented Hindi comedy entertainment channels; Sony PAL, a genre leader
in rural Hindi speaking markets (HSM) showcasing the best of Hindi general
entertainment and Hindi movies from its content library; Sony PIX and Sony PIX
HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment
channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids
entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2,
Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten
4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi,
the Marathi general entertainment channel; Sony LIV - the digital entertainment VOD platform
and Studio NEXT the independent production venture for original content and IPs
for TV and digital media. The Company reaches out to over 700 million viewers
in India and is available in 167 countries.
The
Company is recognised as an employer of choice within and outside the media
industry. It is a recipient of several awards, including India’s Best Companies
to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best
Employers India’ awards in recognition of the company’s unique workplace
culture and exceptional people practices, consistently ranking amongst India’s
Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP
Partners and listed by Working Mother & AVTAR as one of the 100 Best
Companies for Women in India.
The
Company is in its 28th year of operations in India. Besides having
overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private
Limited and an affiliate, Bangla Entertainment Private Limited in India.
For
more information, log onto www.sonypicturesnetworks.com
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