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In response to the fashion industry's limited offerings for curvier women, Ayushi Gudwani, the Founder and CEO of FS Life - the umbrella organization that runs FableStreet, said, "FableStreet has always been about giving women the best fits. While we offered tailored clothing as an option, having standard sizes for bigger bodies was a demand we had been getting for a long time now. To give the best possible solution, we spoke to over 200 curvy women, and a common theme emerged - the struggle to find clothes that fit their curves and are stylish at the same time. FableStreet X is our answer to this problem, designed to empower plus sized women to be stylish and comfortable at the same time."
FableStreet X's journey towards perfection included a meticulous analysis of over 10,000 body measurements. This research allowed the brand to identify key insights vital to achieving the perfect fit for extended-szie clothing, ensuring that each piece enhances the natural beauty of the wearer.
Adarsh Sharma, the Chief Revenue Officer of FS Life, has recognized FableStreet X as a strategic priority for the company's growth trajectory. He stated, "We anticipate that FableStreet X will contribute significantly to our overall revenue, reaching 20% by the year 2025."
FableStreet X offers a diverse range of Western wear styles, including top wear, dresses, and trousers, catering to both casual and formal occasions. With an emphasis on quality, comfort, and style, the brand guarantees that curvier women will find options that not only meet their size requirements but also their fashion desires.
Mark your calendars for the exciting launch of FableStreet X on September 5th, 2023. These stunning collections will be available exclusively at www.fablestreet.com.
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