Dusaan Home Decor Platform Launches Furniture Category with Over 300 Products, Plans to Achieve 5X Growth by End of FY2024- 25

Summary: The E-commerce platform Dusaan has expanded into the furniture category with over 300 items. This new furniture collection features products from 20 domestic brands that focus on eco-conscious designs and sustainable materials. The company aims to scale 5X growth within the new category by the end of 2024

Dusaan, an Indian e-commerce platform specializing in home decor, has expanded its product category to include over 300 high-quality furniture items. With this strategic expansion, the online platform launches its furniture category, increasing its active departments to 10. Through this new launch, Dusaan aims to tap into its existing customer base, especially those building or revamping their homes in tier-I and tier-II cities. The company expects the expansion to advance its goal of bringing a home together and becoming the one-stop shop for all home needs while capturing a significant market footing in India’s USD 22.92 billion home furniture market. With a projection of 5X growth, the e-commerce platform aims to expand its new furniture category by December 2024.

 Ms. Simran Kohli, Founder of Dusaan said, “Furniture is among the primary needs for every household, and we are excited to add this new line of products for our customers. With the addition of furniture on Dusaan, we are taking another step towards making home shopping easier for Indian consumers. Bringing all home essentials together is like fitting the pieces of a puzzle, and we are happy to solve it for our customers.”

“Today, India is the world’s 5th largest exporter and the 4th largest consumer of furniture. The young generation, especially those moving to cities for a better quality of life, is looking for high-quality furniture that reflects their personality. This growing interest in budget-friendly modern furniture is driving the demand for eco-conscious and durable items. And, as an online platform focused on home needs, we aim to cater to this interest through our thoughtfully curated furniture collection.

During our selection process, we vetted each product’s manufacturing and material quality before adding them to Dusaan’s platform. We made it a point to visit factories to ensure that all the products are made with durable and sustainable materials to offer our customers value for their money.” added Ms. Kohli. 

Dusaan’s latest furniture collection from more than 20 vetted Indian brands features multiple items, including desks, beds, tables, racks and table trolleys, chairs, poufs and stools, TV units, shelves, and storage units, which completes the home. Along with the classic furniture items, accent and statement furniture pieces ranging from Rs. 5,000-40,000 have also been included to cater to the young demographic. The furniture brands prioritize eco-conscious designs and durable materials like sustainable wood, macrame, jute, and rattan, enabling Dusaan to cater to the growing demand for sustainable and eco-friendly home furnishings in India. It has conducted a series of manufacturing and material checks before making the products available on the platform. The new furniture category is already live on Dusaan’s platform, and the company is in the process of onboarding international furniture brands to offer more choices to its customers

Dusaan has over 400 brands, with more than 50 international brands, and plans to add more categories that are essential to the home to capitalize on the growth of the home decor market segment, which is expected to grow at a CAGR of 8.78% between 2024 and 2029. The online platform is also exploring collaborations with indigenous and international brands, especially women-owned and eco-friendly labels, to diversify its product offerings