Mumbai, July 30, 2024: “Strategic Growth Advisors” (SGA), a premier communication consultancy, is proud to announce the successful completion of the rebranding initiative for “US Pharma India Pvt. Ltd.” through its creative arm, ‘SGA Capture Life.’ This rebranding effort has introduced a fresh and dynamic identity for US Pharma, exemplified by the creation of a new logo that captures the essence of the company’s innovation and commitment to affordable healthcare.
US Pharma, a beacon of innovation in the pharmaceutical industry, has established itself as a premier manufacturer of pharmaceutical formulations in India. With over three decades of industry expertise, US Pharma specializes in developing and manufacturing affordable medicines for markets in Africa, the Middle East, and Asia. Under the visionary leadership of Mr. Haresh Sanghvi and Mr. Tapan Sanghvi, the company has grown exponentially, expanding its product offerings from 25 to over 300 in less than a decade.
SGA’s Brand & Design practice undertook the project of overhauling US Pharma’s brand identity to reflect its remarkable journey and future ambitions. The rebranding process involved comprehensive market research, strategic planning, and creative execution.
The refreshed logo features a lively orange and blue color scheme that embodies energy and trust. The choice of orange represents the company’s dedication to innovation, while blue conveys a sense of reliability and strength. This combination of colors illustrates US Pharma’s commitment to both dynamic progress and steadfast dependability in the pharmaceutical landscape.
Commenting on the successful rebranding, Dr. Namrata Rupani, CEO – Brand & Design, Strategic Growth Advisors, said, “We are thrilled to have been entrusted the responsibility of re-branding by US Pharma. It was an immersive process to understand the vital elements of what US Pharma stands for to create an imagery that truly reflects the vision they are working towards. The new brand identity not only represents US Pharma’s legacy and growth but also sets the stage for its future endeavors. SGA Brand & Design prides to deliver customised creative solutions that resonate with our clients’ vision and values.”
The new logo for US Pharma reimagines the original ‘U’ as a dynamic swirl of progress, symbolizing the company’s dedication to pioneering advancements and fostering a future of health and vitality.
Mr. Tapan Sanghvi, Managing Director of US Pharma, commented on the rebranding, saying, “SGA Brand & Design has delivered a brand identity that aligns with our vision for the future and values. This rebranding marks a significant milestone in our journey, and we are confident it will deepen our relationships across stakeholders strengthening our brand image and reputation. The branding holistically reflects our testament to quality, customers and innovative pharmaceutical solutions.”
The new brand identity of US Pharma will be unveiled across all communication platforms and product packaging, reinforcing the company’s commitment to providing high-quality, affordable healthcare solutions.
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