COLORS Gujarati brings ‘Assal Gujarati Nu Assal Entertainment’ with two new shows

~ Produced by Dashmi creations ‘Shyam Dhun Lagi Re’ special partners Panchtara Faral and Santoor will premiere on 29th July and thereafter air everyday at 7:30 PM only on COLORS Gujarati ~  

~ Produced by produced by Tell A Tale Head & Shoulders presents ‘United State of Gujarat’ powered by Fortune refined sunflower oil, special partners G.M.’s Tulsi Tea, Santoor, Panchatara Faral and Pitambari shining powder will premiere on 29th July and thereafter air everyday at 8:00 PM only on COLORS Gujarati ~

Ahmedabad, 26th July 2024: Aye halo re halo! Step into the heart of Gujarat, embracing its vibrant essence with COLORS Gujarati. Get ready to be swept off your feet as we bring you ‘Assal Gujarati Nu Assal Entertainment’ with a brand new look and introduction of two new shows that will redefine your television experience! To celebrate this new chapter, COLORS Gujarati launches a new brand ident and an anthem "Rangaara" featuring – Aditya Gadhvi, Falguni Pathak, Achint Thakkar, Saumya Joshi. The anthem beautifully captures the spirit and roots of Gujarat, resonating with the cultural heartbeat of the region. The channel presents - ‘United State of Gujarat’, the show will dive into a whirlwind journey across the culturally rich and diverse regions of Gujarat, where every episode promises laughter, drama, and heartwarming moments that will make you say, "Aapde to Gujarat maj radhaay!" Feel the magic of tradition and devotion come alive on your screens with ‘Shyam Dhun Lagi Re’ as the show will take you on a spiritual journey with melodious bhajans composed and sung by Parthiv Gohil that will resonate with your soul and make you hum along, "Shyam ni dhun to bau prem thi vaagi!"

Ecstatic about this launch, Alok Jain, President, General Entertainment, Viacom18, says, “At COLORS Gujarati we are igniting a movement that celebrates our rich heritage, vibrant culture, and proud people of Gujarat marking a new chapter in Gujarati entertainment. The Gujarati audience is deeply proud of their culture, and we are honored to bring them the content that is rooted with Gujarati values. We stand committed to delivering unparalleled content with elevated production values and star-studded casts. Our refreshed branding and two groundbreaking shows set a new standard, establishing COLORS Gujarati as the ultimate destination for premium entertainment.”

Speaking about the two shows, Arnab Das, Cluster Head, COLORS Gujarati and COLORS Rishtey, said, "Our journey to redefine regional entertainment continues with the launch of United State of Gujarat and Shyam Dhun Lagi Re. These shows mark a significant milestone in our commitment to blend the rich cultural heritage of Gujarat with contemporary storytelling, offering our audience the best quality viewing experience. Through these shows we are not just providing entertainment; but celebrating and preserving the essence of Gujarati culture, reflecting its vibrant spirit in every frame. We are thrilled to bring 'Assal Gujarati Nu Assal Entertainment' to our viewers and look forward to their enthusiastic reception."

With these exciting new shows, COLORS Gujarati is set to revolutionize Gujarati entertainment, raising the bar with enhanced production values and a stellar lineup of actors. These engaging stories will seamlessly integrate with the rich traditions and vibrant culture of Gujarat. Starring a distinguished cast, ‘Shyam Dhun Lagi Re’ feature Neelu Vaghela (Baa), Krishna Bhardwaj (Lord Krishna), Paresh Bhatt (Narsinh Mehta), and Hitu Kanodia (Narsinh Mehta’s father). The other show ‘United State of Gujarat’ feature Siddharth Randeria (narrator), Raj Anadkat (Keshav), Sana Amin Sheikh (Kay), Ragini Shah (Suryakanta).

For the first time ever, the audience will witness Bhakt Ki Kahani Krishna Ki Zubani through ‘Shyam Dhun Lagi Re’ a semi-mythological drama that traces the life of Adi Kavi Narsinh Mehta and his devotion for Lord Krishna. This narrative of love and devotion features an ensemble cast including Krishna Bhardwaj (Lord Krishna), Neelu Vaghela (Baa), Paresh Bhatt (Narsinh Mehta), and Hitu Kanodia, bringing the story alive through the evocative power of music, led by esteemed singer Parthiv Gohil.

Playing the role of Lord Krishna in Shyam Dhun Lagi Re, Krishna Bhardwaj shares, “Stepping into the divine shoes of Lord Krishna for Shyam Dhun Lagi Re is a profound honor. This role allows me to connect deeply with the rich spiritual heritage and cultural essence of Gujarat. COLORS Gujarati’s commitment to delivering ‘Assal Gujarati Nu Assal Entertainment’ is evident in the meticulous production and heartfelt storytelling of this show. I am thrilled to bring to life the cherished tales of Lord Krishna and his devotee Narsinh Mehta, hoping to inspire and touch the hearts of our audience.”

Set against the backdrop of Dwarka, ‘United State Of Gujarat’ is an engaging family drama that promises to take viewers on a captivating journey across continents, exploring the lives and experiences of the global Gujarati diaspora. The show follows Kay (played by Sana Shaikh) on a heartfelt quest to discover her roots, reuniting with her mother Yamuna (played by Ami Trivedi) and her grandmother Baa (played by Ragini Shah). Also featuring stellar performances by Apara Mehta, Vandana Vithalani, and others, this journey blends tradition with emotion, encapsulating the essence of 'Vatt Thi Gujarati' (born in Gujarat) versus 'Dil Thi Gujarati' (heart that beats for Gujarat).

Sharing his excitement about playing the role of Keshav from USG, Raj Anadkat said, “I am thrilled to be back on TV with a vibrant and flamboyant character, Keshav. Gujarati fans will definitely love this character and the show which boasts of Gujarati culture and traditions - assal Gujarati nu assal entertainment che.  Working with COLORS Gujarati is going to be a great experience and I’m grateful for this opportunity.”

Stay tuned as COLORS Gujarati continues to push boundaries and set new benchmarks by showcasing ‘Assal Gujarati Nu Assal Entertainment’ with two new shows premiering on July 29th, 2024 ‘Shyam Dhun Lagi Re’ at 7:30 PM and ‘United State of Gujarat’ at 8:00 PM!

About COLORS Gujarati:

The Viacom18 flagship brand, Colors Gujarati is the only Gujarati General Entertainment Channel. It reflects the changing taste of the Gujarati community and echoes the roots and traditions of the vibrant state of Gujarat through its innovative and out of the box, yet relatable and informative content. This connectivity makes the channel an integral part of every Gujarati’s life. The shows on the channel connect the urban and rural areas of the state. They act as a medium to pass the culture and rituals from rural to urban areas. Everyone from a kid to a grandfather enjoys watching Colors Gujarati.

About Viacom18 Media Pvt. Ltd.:

Viacom18 Media Pvt. Ltd. Is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on-ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and the most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.