KL Rahul is not only investing in India's leading D2C fitness brand but is also coming on board as the face of Boldfit’s fitness equipment, footwear, and activewear range.

31st July 2024: In an exciting new development for the fitness world, Indian cricket sensation KL Rahul has partnered with Boldfit, one of India’s largest D2C fitness brands. This collaboration transcends typical celebrity endorsements, positioning Rahul as both a strategic investor and a brand ambassador for our sports footwear, apparel, and fitness equipment.

Boldfit, founded by Pallav Bihani, has quickly become a prominent name in the Indian fitness scene with its wide range of high-quality activewear, accessories, and fitness equipment. The brand's focus on innovation and quality has earned it a loyal customer base, serving over 1 crore customers annually.

KL Rahul, known for his cricketing excellence and dedication to fitness, is a great match for Boldfit's goals of performance and innovation. His decision to invest in Boldfit shows his belief in the brand's vision and its potential to inspire fitness enthusiasts across the country.

“Being a part of Boldfit feels like coming home. As a Bengaluru boy, I'm proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit's journey and inspiring others to lead healthier lives,” said Rahul.

Pallav Bihani, the founder of Boldfit, is equally excited about the partnership. “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”

While the brand aims to cross ₹500 crores in FY26, this collaboration is a strategic move for Boldfit, leveraging Rahul’s wide fanbase and influence to strengthen its market position. With a solid foundation and ambitious goals, Boldfit aims to reach new heights, tapping into India's growing interest in fitness. The partnership is expected to drive significant growth, with plans to expand product lines and enhance customer engagement through innovative campaigns and community-building efforts.

Additionally, Boldfit’s partnerships with top IPL teams such as Royal Challengers Bengaluru (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI) highlight its strong presence in the sports and fitness industry. Together with KL Rahul, Boldfit is set to establish new standards in the fitness industry and inspire a healthier, fitter India.