Elevating “on-the-go" Experiences with Signature Beverages and Delightful Menus
India, 29th July 2024: Nestled near the Himalayan foothills, Dehradun boasts a rich history steeped into tea culture. Known for its tea gardens with a distinct aroma, the city's chai was once renowned and exported to several countries. Roastea, popular for its specialty coffees and artisanal tea experiences, announces the opening of its fifth on the go outlet and the first in Dehradun. This marks the brand’s inaugural presence in North India, strategically positioned to cater to a diverse population across the region and beyond.
Dehradun airport is the last airport after which the holy pilgrimage starts for “char dham “and Rishikesh, Haridwar, amongst others. attracting heavy footfalls at the airport almost naturally. It is at this historic place that Roastea has opened its new outlet, spanning 200 square feet. promising a top-notch experience. It features an intriguing food menu ranging from quick bites to wholesome rice bowls, tailored to satisfy varying tastes and preferences. The outlet further distinguishes itself with an array of exceptional beverages and an elaborate, captivating food menu, setting it apart from other outlets in the place.
Strategically situated to serve a diverse clientele expanding cities in India, Roastea's newest outlet in Dehradun represents a significant brand-building endeavour. The wide variety of specialty coffees gives it a natural edge over other competitors. Additionally, its vending machines, equipped with cutting-edge brewing technology, bring the authentic taste of home-brewed chai, coffee, and artisanal green teas all in one setting. This innovation challenges the perception that machine-prepared beverages lack freshness and authenticity, enriching the daily routines of their patrons.
Chaitanya Bhamidipaty, Co-founder of Roastea, expressed excitement about this strategic expansion, stating, We are thrilled to announce the grand opening of our strategic on-the-go outlet at Jolly Grant Airport, Dehradun. This new location promises excellent brand visibility and aims to serve passengers from all walks of life travelling through this busy airport.
Our single-point strategy is to offer a variety of beverages and food items that connect with the beautiful diversity of India’s customers. From cappuccinos for international travelers to samosas and gourmet rajma rice bowls for our North Indian patrons, our menu is designed to cater to every taste. Additionally, we provide curd rice for our South Indian customers and a selection of freshly assembled sandwiches, wraps, and croissants for the youth.
Understanding the unique needs of our diverse clientele, we have adopted a pure vegetarian format to ensure comfort and assurance for the numerous pilgrims traveling through the airport.
As we embark on this exciting venture, we are committed to providing exceptional service and delicious food options that reflect the diverse palate of our customers. We invite all passengers to visit our new outlet and experience the flavors and hospitality we are proud to offer at Jolly Grant Airport, Dehradun
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