EatSure celebrates Raksha Bandhan by honouring the delivery 'bhaiyas'

 ~ Aims to delight 50,000 delivery heroes ~

National, 16th August 2024: This Raksha Bandhan, EatSure, a foodcourt on an app and the flagship D2C platform of Rebel Foods, the world's largest internet restaurant company, is celebrating delivery heroes with a special Rakhi initiative. Every order placed through the EatSure app or website will include a Rakhi, with a heartfelt message: "This is for the Bhaiya, who protects you from hunger." Through this initiative, EatSure aims to delight 50,000 delivery heroes at 200+ locations across India.

Sagar Kochhar, Co-Founder and Chief EatSure Officer at Rebel Foods said, “We often overlook the dedication and sacrifices of these delivery heroes. Through this gesture, we hope to honour their commitment and remind them that they are valued members of our community. Even during festive times, when they might be away from their own families, they continue to deliver joy to our doorsteps. This Rakhi is our way of being grateful for their service."

In India, the term 'bhaiya' has become a beloved way to address our delivery heroes, symbolising the trust and care they bring with every delivery. Whether it’s a casual “Bhaiya, kahaan ho?” or an urgent “Bhaiya, please thoda jaldi aa jaoge?” these 'bhaiyas' have woven themselves into the fabric of our daily lives, becoming much more than just a part of our routine—they are a symbol of reliability and care.

The message on the Rakhi further says that If it cannot be tied to the first delivery hero, then the customers can save it for the next one, whether from EatSure, Zomato, Swiggy, Blinkit, Zepto, or any other delivery platform. By celebrating these heroes, EatSure hopes to honour their unwavering commitment and remind them that their efforts are deeply appreciated and cherished by everyone they serve.

About EatSure

EatSure brings to India a first of its kind experience with its “Foodcourt on an App'' philosophy where it allows consumers to order from multiple trusted restaurants in one single order without any hassle. This way, regardless of tastes, moods, or preferences - families, couples, groups and even individuals can order meals of their choice, and enjoy eating together as all the food from different restaurants will be delivered in one go. EatSure follows world-class safety measures and best-in-class standards, including 200+ quality checks, HACCP-certified kitchens, tamper-proof packaging, top-quality ingredients, and more. EatSure serves across different category-leading trusted 15+ restaurants such as Faasos, Wendy’s, Behrouz Biryani, Wendy’s, Sweet Truth, Lunchbox brands. EatSure is currently available across 80+ cities of India