Mumbai, August 16, 2024: H&M India, an international retailer known for fashion and quality at the best price in a sustainable way, unveils its H&M Home concept for the first time in Mumbai at Phoenix Marketcity, Kurla. With this expansion, H&M continues to bring a distinctive fusion of fashion and home décor to the city, offering a new dimension to the shopping experience.
The store spans an impressive 3,700 square meters, underscoring H&M's commitment to providing an extensive range of products to meet the diverse tastes and needs of its customers. The highlight of this store is the H&M Home concept, which brings an exquisite selection of home furnishings, including elegant dinnerware & crockery, premium bed linens, and stylish home décor items. With offerings ranging from contemporary statement pieces to classic designs, the H&M Home collection allows customers to create beautiful and personalized living spaces with ease. With prices starting at just Rs. 199, H&M is making luxury home décor accessible to everyone in Mumbai.
The H&M Home collection is accompanied by a wide range of stylish and affordable clothing, from tailored pieces to casual wear, ensuring there is something to suit every style and occasion. The range for both ladies and men start at just Rs. 399, while for young adults and kids, prices begin at Rs. 299.
Rashmi Sen, COO Retail, The Phoenix Mills Limited, stated, "We are thrilled to introduce Mumbai's first H&M Home store at Phoenix Marketcity, Mumbai. Customers now have a new destination to shop for high-quality home decor and essentials. This new addition offers a state-of-the-art retail experience and demonstrates our dedication to providing a modern and innovative shopping experience for our customers."
Commenting on the launch, Yanira Ramirez, Country Sales Manager, H&M India, said, "We are excited to bring the H&M Home experience to Mumbai, a city known for its diverse and vibrant culture. This concept represents more than just home décor; it’s about creating spaces that reflect personal style and comfort. Our store aims to inspire the latest trends in both fashion and home décor, while staying true to our commitment to quality, affordability, and sustainability. We look forward to welcoming customers to explore and experience this concept."
In alignment with H&M's sustainability initiatives, the new store actively supports the brand's Garment Collect initiative, encouraging customers to bring in clothing and textiles for recycling, regardless of the brand or condition.
H&M proudly operates 64 stores across 29 cities in India and customers can also shop online at www.hm.com and Myntra.com.
About Phoenix Marketcity, Mumbai
Truly a shopper’s paradise, Phoenix Marketcity is Mumbai’s numero uno destination for entertainment, dining and shopping. Spanning 2.1 million square feet, the mall houses over 600 premium and High Street Indian and international brands like Zara, Mango, Forever 21, Vero Moda, Cover Story, Bath and Body Works, Tira Beauty, Sephora, SS Beauty by Shoppers Stop, Nykaa, Calvin Klein Jeans, ALDO, Charles & Keith, Superdry, Swarovski, and Adidas, among others. It offers a variety of entertainment options such as The Game Luxe, Play N Learn, PVR Luxe, PVR P[XL] and 4Dx, Snow World, and more. Over 100 eateries, including Ishaara, Punjab Grill, Café Delhi Heights, Barbeque Nation and more cook up diverse transcontinental cuisines. Dublin Square, the city’s biggest indoor venue, allows al fresco diners to savor delectable fare as they enjoy the sights and sounds of festivals, flea markets, concerts and cultural events. With its fusion of fashion, food, fun, culture and ambience, Phoenix Marketcity heralds a new era for destination shopping for the entire family. The Shopper’s Paradise is centrally located in the heart of Mumbai on LBS Marg; is easily accessible from BKC. A quick drive from domestic and international airports makes it a preferred spot for cosmopolitan shoppers.
About H & M
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In India, H&M operates 64 stores across 29 cities and is also present online on HM.com and Myntra.
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Communications Specialist & Press Officer: Anchal Khar | anch
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