New Delhi, August 12, 2024: The U.S. Agency for International Development (USAID) MOMENTUM Country and Global Leadership: India-Yash project, led by Jhpiego, a Johns Hopkins Affiliate, announced the launch of Udaan Collaborative initiative. This multi-stakeholder collaboration of private sector players including 900+ obstetrician-gynecologists, 6,00+ general physicians, and 7200+ pharmacists, aims to strengthen access to quality Sexual Reproductive Health (SRH) services and products, and promote accurate health information amongst young people. The initiative works in both urban and rural areas of Jharkhand, Odisha, Chhattisgarh, and Madhya Pradesh, helping early adolescents and young people to make informed decisions about their health and well-being through a digital platform offering information on sexual reproductive health and products.
Michelle Lang Alli, Director, USAID/India, Health Office, said, “USAID is honored to partner with the Indian government and the private sector to find innovative solutions to strengthen India’s family planning and reproductive health goals. The Udaan Collaborative will support rural and urban youth to make informed decisions about their health and well-being through a digital platform, providing comprehensive Sexual and Reproductive Health information and products, thereby fostering a healthier and more knowledgeable generation.”
Dr. Jaydeep Tank, President of the Federation of Obstetric and Gynaecological Societies of India, said, “Recognizing the significance of sexual and reproductive health is fundamental to the overall development and welfare of individuals and communities. Through the expansion of Udaan Collaborative, we aim to bring together our network of healthcare providers to drive meaningful change, empowering young people with informed choices.”
Somesh Kumar, Country Director, Jhpiego India said, “A transformative health initiative, Udaan is tailored to the specific needs of the young and youth. It is a dedicated effort aligned with Jhpiego's vision of shifting the power of healthcare consumption to the individual. Residing on the foundational values of partnership, Udaan will contribute to healthier futures for young people, empowering them with knowledge and safe choices. Over the next few years, the expanded service and product offerings would enable the health and well-being of all who come across Udaan providers”.
Prachi Garg, External Affairs Lead, Organon added, “We congratulate Jhpiego and extend our appreciation for the Udaan initiative. Building a strong continuum of care involving private sector partners is important for ensuring wider access to quality healthcare services. Udaan is delivering on important elements such as demand generation, increasing awareness among youth, training of healthcare providers, widening the basket of contraceptive choices, and most importantly building an ecosystem to deliver sexual and reproductive health services respectfully.”
Udaan Collaborative offers a unified digital platform that blends chatbots, helplines, and online consultations to provide accurate knowledge and easy access to SRH products and services. Udaan’s mascot, “Futurika”, helps facilitate meaningful dialogues on safe SRH practices and subtly induces behavior change, motivating youth to prioritize sexual health and informed decision-making.
Watch the full film on YouTube link below:
https://www.youtube.com/watch?v=VZlpst9ENIY https://www.youtube.com/watch?v=WXbSG_DaHJE
About USAID:
USAID is the U.S. Government’s premier international development agency and a catalytic actor driving development results. USAID works to help lift lives, build communities, and advance democracy. USAID’s work advances U.S. national security and economic prosperity, demonstrates American generosity, and helps countries progress along their development journey. In India, USAID is collaborating with the country’s growing human and financial resources through partnerships that catalyze innovation and entrepreneurship to solve critical local and global development challenges. To learn more, visit www.usaid.gov/india
About Jhpiego:
Jhpiego is a nonprofit global health leader and Johns Hopkins University affiliate that saves lives, improves health and transforms futures. It is partnering with governments, health experts, the private sector, and local communities to revolutionize health care for the world’s most disadvantaged and vulnerable people. Jhpiego began working in India in the 1980s, collaborating with the Ministry of Health and Family Welfare (MoHFW) and the Government of India (GoI) to strengthen reproductive health services. In 1992, Jhpiego was named a key partner in a five-year project funded by the U.S. Agency for International Development (USAID) to strengthen reproductive health services in the largest state in India - Uttar Pradesh. Since 2006, Jhpiego has worked closely with the MoHFW, GoI to improve access to high-quality reproductive health, FP, and maternal and newborn health care services. Quality has been and continues to remain the cornerstone of every Jhpiego program. https://www.jhpiego.org/
About USAID MOMENTUM:
MOMENTUM Country and Global Leadership engages in global initiatives and provides technical and capacity development assistance (TCDA) to country partners to apply evidence and best practices to accelerate progress toward sustainable improvements in the health of women, children, and families. Our TCDA approach emphasizes partnerships, mentoring, mutual accountability, co-investment of resources, program technical rigor, and adaptive management to accelerate delivery of high-quality, evidence-based interventions at scale to reduce maternal, newborn, and child mortality and morbidity. We support country governments to expand and enable partnerships with a wide range of health and non-health actors, including public, private, faith-based, civil society, and youth-led entities.
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