Focus on changing ‘usage patterns’ to impact change
Mumbai, 22 April, 2019: Finolex Industries, India’s largest manufacturer of PVC Pipes & Fittings today launched a digital campaign on Water Conservation. Aimed at impacting a change in the way people use water, the film shows the grim reality we are headed towards if we do not take necessary steps to conserve water. The digital campaign by Finolex Industries is a step in line with the Earth Day 2019 being observed today – April 22.
The objective of the campaign is to create awareness on the importance of conservation of this precious resource. Its judicious use is the only way forward to save water and thereby save the planet. The campaign goes live on Facebook, LinkdIn and Youtube from today.
Commenting on the films Mr. Nitin Kulkarni, President, Sales & Marketing, Finolex Industries said "We're privileged to be the company that helps transport water into the homes and farms of majority Indians. As we enjoy this privilege this is our small attempt to remind our countrymen that water is a resource we must use wisely. Having said that for us, actions speak louder than words and I'd request all those who have seen this film to also see the work done by Mukul Madhav Foundation - CSR partner of Finolex Industries in the area of water conservation and support that work where possible."
Mr. Harshil Karia, Managing Director, Schbang added saying, "We're happy to use the occasion of World Earth Day to co create something special with Finolex. For us, Finolex and Mukul Madhav Foundation and their work has always been inspirational and we're very glad to be able to create a message to add to all the fantastic work they do. Our entire team across Mumbai and Bengaluru supports this message and shall be doing all it can to ensure that water is used mindfully in our homes and offices and that this message travels far and wide."
In line with its philosophy, Finolex Industries considers every Indian a part of their family and the campaign depicts how small steps in water conservation goes a long way in ensuring a future for generations to come.
Below are the credits for Finolex Industries new digital campaign:
Finolex Industries: - Advertising, Digital & Branding Team
Agency Credits: Schbang
Creative:
Riya Parekh
Rishabh Pande
Account Management:
Varsha Rohani
Rushabh Javeri
Arnold Pereira
Production House:
SCHBANG managed by Harshil Karia, Akshay Gurnani and Sohil Karia
Campaign Links:
YouTube - https://youtu.be/MRTYap8HKSU
About Finolex Industries:
Finolex Industries Limited, headquartered in Pune, is India’s largest manufacturer of PVC Pipes & Fittings. Our state-of-the-art manufacturing plants at Pune and Ratnagiri in Maharashtra and Masar in Gujarat provide excellent resources to better serve our customers. We have our own PVC resin manufacturing facility in Ratnagiri, set up in technical collaboration with Uhde GmbH, with Hoechst technology, which provides a consistent supply of superior quality resin to our pipe manufacturing plants. Our open sea cryogenic jetty, the first of its kind in the Indian private sector, has been the hallmark of our PVC complex. We are the first Indian PVC Pipes manufacturer to have been awarded the ISO 9001:2008 Certification.
Our major strength lies in our skilled workforce. We recognize and attribute our operating excellence and success to our employees. We have a widespread presence throughout the country, with a wide network of over 18,000 dealers, sub dealers and retailers who work as our extended arm in bringing our quality products to our customers. Our core values of quality, trust and integrity help us to build an unbreakable bond with both customers and stakeholders.
Our founder late Shri Pralhad P. Chhabria was a great advocate for spreading hope to those who feel they don’t have the right to be hopeful. He always said, “We need to go out and look for opportunities to help those less fortunate than ourselves, even if that service demands sacrifice.”
For more information, visit www.finolexpipes.com or follow us on Twitter @FinolexPipe
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