Mumbai, 22 April 2019: Actress Madhuri Dixit, brand ambassador of Aquaguard, India’s leading water purifier, is essaying a double role – for the first time ever – in the new television commercial for the ‘Har Water Purifier Aquaguard Nahi Hota’ campaign. It shows a conversation between Madhuri and her grandmother (also played by Dixit) about copper-infused water being good for the body.
Through this spot, the brand is looking to increase awareness among consumers about the benefits of ‘active copper ionic infusion’ and the health imperative to drink copper-infused water every day. As the leader in the water purification category, Aquaguard’s campaign is another aggressive move to highlight the differentiation created through its innovative technologies to the lives of consumers and to strengthen brand preference.
Madhuri Dixit said: “It is an absolute delight to be part of a brand that brings innovative technologies for safeguarding the health of consumers. The new Aquaguard TVC where you see me in a double role (for the first on the small screen) was a fun shoot. Through this TVC, the brand aims to create awareness among consumers about the benefits of ‘active copper ionic infusion’ for a holistic growth. The ad plays on the generation-gap narrative, showing a conversation between the younger me and my grandmother.”
Link to the TVC: https://youtu.be/
About Eureka Forbes
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organisation with a gross group turnover of Rs.30 billion for the year ending 31st March 2018. A part of the Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of over 20 million happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 35 countries. In addition to being one of Asia’s largest direct sales organisation, its vast service, retail and institutional networks, makes Eureka Forbes a company to be reckoned with.
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