Rhiti Group Appoints Lokesh Mishra as Chief Operating Officer

New Delhi, June 06, 2019:  Rhiti Group an integrated sports marketing and management company today announced the appointment of  Lokesh Mishra as its Chief Operating Officer (COO). In this role, Lokesh will be responsible for accelerating growth of Rhiti Group and overseeing its overall business operations.

Lokesh comes with an extensive experience in the Footwear and Apparel industry and has an in-depth understanding of the Retail, Wholesale and E-commerce businesses. In his long-standing career of 19 years, he has managed various functions like - P&L, Sales Operation, Marketing & Brand Management, Business & Franchisee Development. Prior to joining Rhiti Group, Lokesh was working as the Business Head for India market at Aldo.

Welcoming Lokesh onboard, Arun Pandey, Chairman & MD - Rhiti Group, said “We are delighted to have Lokesh as a new addition to our Leadership team. With his knowledge and credentials, we will be able to imbibe industry-leading operational practices to our business that will help us further accelerate our growth in the Indian and International Markets.”

Speaking on his new role Lokesh said, “It is an exciting opportunity for me to lead Rhiti Group specially as we enter a new phase of growth and expansion in the retail sector. Being an integrated sports marketing and management firm, the Group promises to redefine the ‘Sports’ industry in India. I look forward to leveraging my operational management experience to take the brand to new heights."

Lokesh holds a bachelor’s degree in English Literature from Delhi University and has previously worked with Global and Indian brands like Lee Cooper, Woodland, Bata, Clarks, and Biba. He is one of the most celebrated alumnus of Footwear Design and Development Institute. He has been felicitated with many International and National awards and accolades for his outstanding contribution to the Great Indian Retail Story and is also an eminent alumnus of the Footwear Design and Development Institute.

About Rhiti Group:

Founded by Arun Pandey in 2007, Rhiti Group has evolved as India’s fastest growing conglomerate in the world of sports marketing , celebrity & talent management and films & entertainment. It’s a fully integrated sports marketing and management company offering athlete representation, sports asset management & marketing,  event management, media rights distribution, sponsorship, and consultancy services. The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav. SEVEN by MS Dhoni is the global sportswear brand , which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand. Rhiti Group has varied brands (DR Cricket 7; Fit7; Inspired entertainment, Ranchi Rays, Chennalyin F.C.; SEVEN a brand by MS Dhoni - retailing arm of the company; Bike Festival of India) under its umbrella. It is headquartered in New Delhi and has regional offices in Mumbai, London, New York and Singapore.