The report titled “Philippines
Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried
Baby Food, Prepared Baby Food and Other Baby Food), By Nature (Inorganic and
Organic Foods), By Age Group (0-6 months, 6-12 months and 12+ months) and By
Distribution Channel (Health and Wellness Retailers, Supermarkets, Small
Grocery Stores, Hypermarkets, E-commerce Portals and Convenience Stores” provides
comprehensive information on the market overview and genesis, market
segmentation by food category (milk formula, dried baby food, prepared baby
food and other baby food) and its sub types; by nature (inorganic and organic
foods), by age group (0-6 months, 6-12 months and 12+ months) and by channel of
distribution. The report also covers market ecosystem, value chain analysis,
comparative landscape, trends and developments, issues and challenges, decision
making criteria for customers while purchasing a baby food product, regulatory
framework as well as SWOT analysis. The report concludes with future outlook of
baby food industry in the Philippines and certain recommendations highlighting
the success factors for entering and expanding the market.
Philippines
Baby Food Market Overview and Size
The Philippines baby food market was
observed in a growing stage wherein the market experienced slow growth during
the review period 2013-2018. During 2016-2018, a decline in growth rate was
observed in Philippines baby food market due to high domestic inflation and
weak global trades. Despite the decline, the baby food market has started
recovering after 2018. Major growth drivers include rising food / household
expenditure, increasing awareness among the parents to provide their babies
with healthier food options, rise in the internet retailing and other factors.
The Philippines baby food market grew at a positive five year CAGR during the
review period 2013-2018.
Philippines
Baby Food Market Segmentation
By
Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food, and Other
Baby Food):
Milk formula captured the majority of the market share in the Philippines during
2018 owing to its substitution for breastfeeding, and low breast feeding ratio
in the country. Among milk formula type, growing-up milk formula dominated the
Philippines baby food market followed by follow-on milk powdered formula,
standard milk powdered formula and special milk formula. The remaining market
share was captured by the dried baby food, prepared baby food and other baby
food products during 2018. Other baby food segment includes biscuits, rusks,
and snacks
By
Nature (Inorganic and Organic)
The Philippines baby food market
during the year 2018 was majorly dominated by the inorganic baby food segment
as it is widely available at a lower cost when compared with organically
produced baby food. The growing awareness among the concerned parents to provide
healthier food to their babies has given a boost to organic baby food sales in
the country.
By
Age Group (0-6 months, 6-12months and 12+ months): Age group of 12+ months captured the
majority of the market share in the Philippines during 2018 owing to higher
consumption of growing-up milk formula products. The remaining market share was
captured by 6-12 months and 0-6 months’ age group in the year 2018.
By
Distribution Channel (Health and Wellness Retailers, Supermarkets, Independent
Small Grocers, Hypermarkets, E-commerce Portals and Convenience Stores): Majority of the
baby food sales in the Philippines are made through health and beauty
specialist retailers and supermarkets due to high preference for modern stories
with popular brands and mixed variants. Remaining distribution channels include
independent small grocers, hypermarkets, internet retailing and convenience
stores which collectively captured the remaining market share in the year 2018.
Comparative
Landscape in the Philippines Baby Food Market
Competition within the Philippines
baby food market was observed as highly concentrated along with the presence of
3 major manufacturers (Nestle SA, Reckitt Benckiser Group Plc, Abbott
Laboratories (Phils) Inc) of baby food competing on parameters such as product
variants, channels of distribution and price. The leading players in the market
are internationally recognized companies that either import baby food from
outside the Philippines or produce products domestically. On the other hand,
domestic companies selling baby food products have negligible market share.
Philippines
Baby Food Market Future Outlook and Projections
The Philippines baby food market is
predicted to grow in terms of revenue owing to rising infant population and
growth in total number of working women which will collectively increase the
sales of baby food in future. The market share of internet retail outlet is
expected to rise in the near future as Filipinos will start preferring
non-traditional channels of retailing in order to save time and money. The
demand for the prepared baby food and other baby food products are going to
rise in the coming future owing to nutritionals management and nutritional /
dietary needs of the babies.
Key
Segments Covered:
By
Food Category:
Milk Formula
Growing-Up Milk Formula (Above 12
Months)
Follow on Milk Powdered Formula (6-12
Months)
Standard Milk Powdered Formula (0-6
Months)
Special Milk Formula
Dried Baby Food
Prepared Baby Food
Other Baby Food (Cereal based, snacks
and rest)
By
Nature:
Inorganic Baby Food
Organic Baby Food
By
Age Group:
0-6 months
6-12 months
12+ months
By
Distribution Channel:
Health and Beauty Specialist Retailers
Supermarkets
Independent Small Grocers
Hypermarkets
Internet Retailing
Convenience Stores
Time
Period Captured in the Report:
Historical
Period
– 2013-2018
Forecast
Period
– 2019-2023
Companies
Covered:
Nestlé Philippines Inc
Reckitt Benckiser Group Plc (RB)
Abbott Laboratories
Other Players (DMK Deutsches
Milchkontor GmbH, Holle Baby Food GmbH, United Pharmaceuticals SA and rest)
Brands
Covered in the Report:
Lactum (Reckitt Benckiser Group)
Nido (Nestlé SA)
Enfamil (Reckitt Benckiser Group)
Promil (Nestlé SA)
Nan (Nestlé SA)
Nestogen (Nestlé SA)
Alacta (Reckitt Benckiser Group)
Enfagrow (Reckitt Benckiser Group)
S-26 (Nestlé SA)
Bonamil (Nestlé SA)
Others
Key
Topics Covered in the Report
Stakeholders in the Philippines Baby
Food Market
Philippines Baby Food Market Overview
and Genesis
Value Chain Analysis in the
Philippines Baby Food Market
Philippines Baby Food Market Size,
2013-2018
Philippines Baby Food Market
Segmentation, 2014-2018
Snapshot on Emerging Baby Foods in the
Philippines Baby Food Market
Trends and Developments in the
Philippines Baby Food Market
Issues and Challenges in the
Philippines Baby Food Market
Decision Making Criteria for Customers
While Purchasing a Baby Food Product in the Philippines
Regulatory Framework in the
Philippines Baby Food Market
SWOT Analysis of the Philippines Baby
Food Market
Comparative Landscape in the Philippines
Baby Food Market
Philippines Baby Food Market Future
Outlook and Projections, 2019-2023
Analyst Recommendations in the
Philippines Baby Food Market
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