~The massive outreach program will give kids in 26 cities an opportunity to choose their ultimate Laughter Raja from Honey and Bunny ~
July 31, 2019, Mumbai:
Schools have just begun and it is the time of the year when kids look forward to reunite with their old friends and to make new ones. This year, YAY! toons Honey-Bunny are all set to welcome their young fans in to the new academic session by bringing a fun campaign “Laughter Raja” to their schools. The hilarious duo Honey & Bunny are in a race to be anointed the funniest one, to win the ultimate crown of Laughter Raja. Kids across India are leaving no stone unturned in cheering for their favourite toon by excitedly voting for them through the Sony LIV app.
Through this campaign, the channel aims to give kids a fun reason to take a break from their usual school routine and share laughter with their best friends. This will continue with a bundle of exciting games like a fun version of musical chairs played using hula hoops with music from the title track of this show. Kid’s will have a gala time in playing their favourite toon while they get to participate as Jholmaal pairs and win exclusive channel merchandise.
In one of the largest on-ground initiatives, the three-month campaign will see the channel cover around 500 schools across 26 cities. The campaign has also attracted relevant sponsors. ‘Laughter Raja’ is co-powered by Himalaya, Act II popcorn is the associate partner while Club Mahindra is on board as experiential holiday partner.
With a whole lot of games, fresh content and the excitement of getting to see their favourite toon crowned as Laughter Raja, the kids are in for a YAY!tastic time ahead.
Comments
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!
“The idea is to treat kids with more of what they Love. The feline duo Honey and Bunny have been kids’ favourite duo for a while and this time they are in a fun battle to be crowned the Laughter Raja. Reaching out to kids through the right platforms and consistently aiming at keeping it relevant to them gives the characters an opportunity to build a connect outside of TV. This initiative in 500 schools will bean interesting mix of fun, education and engagement that gives them a well-deserved break from their daily routines.”
About Sony YAY!
Sony YAY! is the first kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Guru AurBhole - a musical comedy, Honey Bunny ka Jholmaal - a comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super gadget car who are out to save Sun City. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. This year, the channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.
Sony Pictures Networks India Private Limited is in its 24thyear of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.
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