Vogue India July Cover shot exclusively on the OPPO Reno 10x Zoom

• The OPPO Reno 10x zoom has been used to shoot the split cover of Vogue India July issue
• With this announcement, OPPO further consolidates its position as innovator and pioneering mobile technology

National, 05 July 2019 – OPPO, a leading global smartphone brand

has been a pioneer and innovator when it comes to introducing amazing camera technology. The latest offering from the house of OPPO, the Reno 10x Zoom, has created quite a stir in the market and amongst photography enthusiasts.  So how good really is the camera capability of the Reno 10x Zoom. Well! So good that the ultimate fashion bible - Vogue India has shot its July Cover using the OPPO Reno 10X Zoom. This unique editorial pursuit is a perfect amalgamation of technology, art and fashion, while creating a stunning visual masterpiece with Bollywood’s current trendsetters- Vicky Kaushal and Aditya Roy Kapur.

Commenting on this unique and one-of-a-kind collaboration, Mr. Will Yang, CMO OPPO, South Asia said, “The Reno 10x Zoom is the perfect device to marry technology and fashion together. We are extremely thrilled to partner with Vogue India for their July Issue. Vogue India’s July cover is proof that only phenomenal devices   like the Reno 10x Zoom can create an alluring masterpiece. We are positive that this cover will reinforce and re-iterate how technology and fashion go hand-in-hand to achieve the best results.”

Taking a step ahead, this collaboration is exclusive in all forms as it is not only shot using the latest technology, but also for the first-time ever, the cover includes a special call-out to the smartphone that re-iterates its great technology and the results that it offers.

Adding on Ms. Priya Tanna, Editor, Vogue India, commented, " We at Vogue India, love to push ourselves creatively and were really excited to associate with OPPO and do a cover shoot using the new Reno 10x Zoom phone. The results have been fascinating, and we cannot wait for the issue to hit the stands."

In a world where a smartphone is extensively used to capture memories, this collaboration highlights how a smartphone can push boundaries to become an integral part of the fashion and lifestyle space.

OPPO’s flagship-Reno 10X Zoom supports an industry-first technology, 10X Hybrid Zoom with triple-lens camera structure encapsulating telephoto lens, a 120-degree ultra-wide-angle lens, and a 48MP main camera ensuring high-quality long-distance shots. OPPO has also introduced dual Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy and capture phenomenal pictures.

About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.