Place : Mumbai
After a successful first
season which featured the biggest names from the Bollywood and corporate
industry, we are back with Season 2 of India’s leading branding and marketing
show 'Kiska
Brand Bajega’ conceptualized by Business Of Ideas. It has
CNBC TV18 as the channel partner and is a neatly served snack-able marketing show. To open the first episode of Season 2, we have the biggest celebrity brand with 8 back to back hits on the box office – Ayushmann Khuranna. The season will air 13 episodes and include stalwarts from the music, media and entertainment industry too.
CNBC TV18 as the channel partner and is a neatly served snack-able marketing show. To open the first episode of Season 2, we have the biggest celebrity brand with 8 back to back hits on the box office – Ayushmann Khuranna. The season will air 13 episodes and include stalwarts from the music, media and entertainment industry too.
The show is created by Business of Ideas, which is a Mumbai
based creative, marketing and advertisement agency. With a hit season one, this
show has got a proven record to garner eyeballs and pull a diaspora of
audiences with its unparalleled content. It has strongly differentiated itself
from the regular chat shows by giving a comprehensive intellectual experience;
entertainment as well as a mind opener to delve into the world of brands. The
discussions revolve around India’s
Biggest Celebrity Brands with real time conversations on trends and their
journey from the marketing purview. While the first segment is a tête-à-tête
about the making of the celebrity brand, the other segment of the show features
the MDs and CXOs of the most renowned and leading brands in the industry.
Last season we had the likes
of Boman
Irani, Sumeet Vyas, Atul
Khatri, Madhavan Menon ( MD &
Chairman of Thomas Cook ), Aparna Acharekar (Programming Head
of Zee5) and this time round too, we have some prestigious names like Mr. Shailesh
Haribhakti (Chartered Accountant | Board & Audit Committee Chair |
Independent Director | Evangelist
-
Economy, ESG, IR & ExTech), Mr. Praveen Tyagi (MD, PACE) and some
more gracing the show.
Talking about the show, Aditya
Bhat, Head of Business of Ideas said, “The thought behind Kiska Brand Bajega was to take marketing
to a larger audience. So far, shows have been catering to a niche, mainly the CXO strata of society. Marketing
is a concept that surrounds us all and hence making it more accessible was a
natural step. The media landscape is als
changing rapidly with
increasing number of Apps and Platforms competing with traditional media and
this show captures these shifts as well. With us getting an overwhelming
response on Season 1, it has pushed us to uncover more such brand stories and
bring marketing closer to the end consumer."
Business of Ideas is a marketing, advertising and a creative boutique that specialises
in brand solutions and their body of
work includes clients like Jio, Tata Motors, ICICI Bank, Emami and ACC cements,
to name a few. They are also the only creative agency hired by the popular
action camera brand GoPro in the
world, to collaborate for content creation and social media marketing. The Election Commission of India
appointed Business of Ideas to spread
the word amongst the masses to go out and vote for the Lok Sabha elections that
concluded last year.
Business of Ideas was founded by Mr. Aditya Bhat about a decade ago.
In the past, he has executed
multiple shows on the Indian television and creatively directed some of the
biggest events in the country. Now, the company has built a forte in mainline,
digital as well as social media advertising. They have also been creating
various successful IPs and producing technology driven content such as AR/VR &
360 in-house, with their strong creative, production & post production
team.
The first episode of the
season of Kiska Brand Bajega will air
on Friday, 6th
March, 2020 at 10.30 pm exclusively on CNBC TV-18.
Kiska Brand Bajega
1st episode promo:
Instagram: http://bit.ly/KBBIGpromo
Facebook: http://bit.ly/KBBpromo
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