Titled “Modern Retelling,” this
lockdown project comes after the success of the makers’ debut show Minus One
6thJuly
2020, Mumbai: Ever
wondered how the Mahabharata would unfold if it took place in the present
time?A new video presented by digital media firm Qyuki along with
content platform Just Human Thing (JHT) offers a unique,
contemporary spin on the epic. Titled ‘Modern Retelling,’ the video stars one
of India’s biggest Internet sensations Dolly
Singh as Draupadi and popular
actor Gagan Arora asKrish.
Expect a fascinating retelling of events as the video takes one through the
Mahabharata’s pivotal moments involving the tussle for power between the warring
groups of cousins, the Pandavas and the Kauravas.
Says
lead actor Dolly Singh, “I was blown away when I was narrated the idea for this
video. It’s such a fresh concept; definitely different from the other videos
you see around because it’s not just any story but a modern retelling of an old
one which makes it all the more interesting.”
Speaking
about shooting the video with a virtual team, Dolly says,
“While
working on this project, I had a full team directing and helping me on a Zoom
call. It was a completely new experience. I was doing the lighting, the camera
setup, the sound all on my own but with a team it was so much easier. Even
through a video call, they knew how to ace their jobs, which made mine a
hundred times easier. It was great fun shooting this.”
Gagan Arora adds, “What I loved
about this script was how everything has been normalized. I feel we always keep
God on a pedestal, making them unreachable and fear them. The moment you
normalize them, it's so easy to feel connected and become God-loving. That's
what I loved about this script -- how it took the essence of mythology and gave
it a modern human take.” He further added, “I really love the
kind of content JHT comes up with and I have been wanting to work with them for
a long time.”
‘Modern Retelling’ marks the second collaboration between
Qyuki and Just Human Things after the success of their debut web series Minus One, which released in 2019. Starring
Ayesh Ahmed and AyushMehra in lead roles, the show is a slice-of-life chronicle
of a modern-day relationship.
Talking about the
idea behind the video, SidhantaMathur, Founder of Just Human Things, says“We wanted to do
our quirky take on important moments in history and see how they would
transpire in today's everyday situations. Some of the things that happened in
our past are quite extraordinary, and somewhere you get to see that through our
videos. The plan is to do a Vikram-Betal next and also delve into a series
around Draupadi.”
About
Just Human Things:
In
our dear, modern world, ‘being cynical’ is the new cool. It’s a very millennial
thing to complain about all that’s wrong with life. But somewhere, someone is
always telling stories that remind you of hope, joy and positivity. Because no
matterhow badthings may be, there’s always light at the end of the tunnel. And
here we are, trying to hold a magnifying glass to that sliver of a beam.
About Qyuki:
Co-Founded
by Samir Bangara, A.R.Rahman and ShekharKapur, Qyuki is a data-driven modern
media company which discovers & invests in India’s most influential KOLs
(Key Opinion Leaders) to help them rapidly grow their audience, create content
and launch scalable D2C brands. Qyuki also has to its name several premium IPs
like ARRived, a singing talent hunt show with A. R Rahman as mentor and
Jammin’, a collaboration-focused music show where legendary Bollywood composers
and India’s top Internet icons create original tracks. In the English Music
space, Qyuki launched NEXA Music, a nationwide talent hunt for English-language
with India’s leading automaker, Maruti. In Jan 2020, Qyuki created a
breakthrough format of a Fan Festival called EPIC FAM JAM, which brought
together India’s biggest Internet sensations across Tiktok and Instagram with
superfanmeetups in thematic mini-worlds of each artist topped with incredible
live performances. Some of their other successful IPs include #HaqSeHipHop, a
concert series, a podcast with Rolling Stone India, popular digital shows Be
The Change with Faye D’Souza and AR’s Super 8, among many others. Qyuki also
exclusively manages a host of talent across Youtube, Instagram and TikTok.
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