Styched inks a contract with the popular music composer duo of Salim - Sulaiman

About Styched

Started in February 2019, Styched is Production on Demand Fast Fashion Company based out of Bangalore, with an extensive fabric print setup in-house. Deliver to over 20,000 pin codes in the country, Styched is an affordable fast fashion ecommerce brand targeting the youth, and providing end to end fashion at price points considerably cheaper than the average marketprice.

The Bangalore based startup is able to offer the cost benefit by optimizing process and delivery and not compromising on quality. Dispatching over 150 orders a day, the company is able to deliver much larger assortment of styles and designs because of its zero inventories, production on demand process which is first of its kind initiative by an Indian fast fashion brand.

Having 2 websites and 1 App, the key differentiator for Styched is the backend which is an interface between the website and the group consisting of Logistics, Production, Customer Service, Commercials and planning, Analytics, etc.

With Styched.life, Styched looks at promoting talent through its exclusive merchandise platform for the Indian audience. The fast fashion brand aims to be a one-stop-shop for fan merchandise across all sectors including comics, music, sports and arts. Styched Life collaborates with brands, artists, performers, influencers, TV shows and non-profit organizations to create co-branded exclusive fashion merchandise.

Durga Madhab Dash – COO Styched

Durga Madhab Dash, one of the co-Founders, has joined fulltime as Chief Operating Officer (COO). Styched is an affordable, fast fashion e-commerce brand that sells to the youth. It provides end to end fashion at price points considerably below than the average market price.

Dash has extensive experience in Operations, Supply Chain and People Strategy. Before joining Styched, he held Leadership roles in Amazon India, leading large teams for fulfilment, network and performance advertising functions over the last nine years.

Durga’s new role as Cofounder & COO would include leading Operations, Supplychain and People strategy for Styched. He will also be responsible for establishing broad goals that lead to higher performance and growth for the company. His leadership ability, coupled with a strong operational background, will optimize Styched’s operational capabilities. His talents will also help the company deploy strategies that maximize customer satisfaction and manage marketing initiatives. 

Durga and Soumajit date back to 2002 in IIT Kharagpur and they had started to conceptualize the brand in early 2019. 

"We are excited to welcome Durga Madhab Dash on board. Durga's vast industry experience and proven track record will prove invaluable for Styched as the company embarks on a customer-centric growth journey" said Soumajit Bhowmik - Co-Founder and CEO, Styched.

 "His appointment is a testament to the company's focus on expanding its leadership across the country," he said.

Sharing his view about joining Styched, Dash says, “I am excited to join Styched and build on the fashion brand concept we had thought of in 2019. We are striving to build operational and supply chain capabilities as we scale Styched further. I look forward to playing an important role in this expansion”. 

About Styched

Started in February 2019, Styched is a production on demand fast fashion company based in Bangalore, with an extensive fabric print setup in-house. Styched delivers to over 20,000 pin codes in the country. It has grown in recent months to become a global fast-fashion brand. Already it is clocking more than 7500 orders every month. Exciting times lie ahead for Styched!