Sun Pharma launches ‘Thank you Doctor’ campaign

Expresses gratitude to doctors for their sacrifices and selfless service

Mumbai, July 09, 2020: Sun Pharmaceutical Industries Ltd. (Reuters: SUN.BO, Bloomberg: SUNP IN, NSE: SUNPHARMA, BSE: 524715, “Sun Pharma”, has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others. The patients are seen thanking doctors for their bigger role of being their family, friend and nurturer. Originally shot in Hindi, the video has been dubbed in six regional languages. The three week campaign is now live on TV and social media platforms.

‘Paheli meeting mein dard nikal diya’ (Removed pain in first meeting itself), ‘Haath thama, dil jeet liya’ (Extended help and won my heart), ‘Maut ke munh se khinch laaye’ (Saved me from death), ‘Maa jaisa khyal rakha’ (Cared like a mother) – the patients are seen thanking doctors in the TVC.

Commenting on the campaign, Kirti Ganorkar, CEO of India Business, Sun Pharma said, “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid-19 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”

Created by Lowe Lintas, the video is about thankfulness, gratitude and hope. The fear, anxiety and loneliness that accompany the disease are much bigger than the pain from the illness and the video captures emotions of survivors towards the doctors and health workers who treated and cared for them.

Speaking about the campaign, Madhu Noorani, President - Creative, Lowe Lintas, said, “The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words - Thank you.”

Link to Video: https://www.youtube.com/watch?v=LgqvL87mgvw

Credits:       

Creative Team: Madhu Noorani, Sanchita Sinha, Varsha Iyer, Jeet Singh

Account Management:  Shantanu Sapre, Parikshit Shah, Shweta Iyer, Shivangi Sanghvi

Account Planning: Anurag Prasad, Poonam Raichura

About Sun Pharmaceutical Industries Ltd. (CIN - L24230GJ1993PLC019050)

Sun Pharma is the world's fourth largest specialty generic pharmaceutical company and India's top pharmaceutical company. A vertically integrated business and a skilled team enables it to deliver high-quality products, trusted by customers and patients in over 100 countries across the world, at affordable prices. Its global presence is supported by manufacturing facilities spread across 6 continents and approved by multiple regulatory agencies, coupled with a multi-cultural workforce comprising over 50 nationalities. Sun Pharma fosters excellence through innovation supported by strong R&D capabilities across multiple R&D centers, with investments of approximately 7% of annual revenues in R&D. For further information, please visit www.sunpharma.com & follow us on Twitter @SunPharma_Live.