Thursday, 4 July 2019

Celebrities to lead, masses to follow…cosmetic procedures


Celebrities have always had a great influence on their fans. Famous singers, actors, and sport stars are idolised, they represent an ideal of perfection, glamour and beauty. Millionslook up to them and try to emulate their beauty regimenby buying the same cosmetics products, by copying the way they dress, and so on. Celebritiesdo set up beauty and fashion trends.They go to great extent to maintain their looks, as their fans expect them to always look flawless at all times and to project an image of youth.
There is a constant social pressure on everyone to look their best all the time. However, this pressure is especially higher amongst our favourite celebrities as the paparazzi are tracking their every movement all the time. To maintain their ‘public image’, celebrities have to look gorgeous whenever they step out. We also live in a society that values physical appearance, and nowadays, need to put as much efforts as we can to look our best.
Exercising and having a healthy lifestyle is certainly helpful in maintaining youthful looks. But, even with the most balanced diet and regular exercise habits, onecannot fight the ageing process. Cosmetic products do help in covering up the signs of time but this remains superficial and not enough to champion a young and flawless skin. Many medical techniques are now available toimprove one’s physicalappearance and halt or reverse the visible signs of ageing.
India ranks 4thin the world for the number of cosmetic surgery procedures performed after USA, Brazil and South Korea. The country is a breeding hub for aesthetic surgeries with more than 9 lakhs procedures conducted each year and the number is gradually increasing day by day.
Some of the common surgeries which are adopted by most of the celebrities, that are also available to the public, areas follows
·       Rhinoplasty which is also known as nose job. It is not only done to reconstruct or to change the shape of the nose but as well to improve its functions
·       Lip augmentationor lip job is a popular cosmetic procedure that can give you fuller and plumper lips. These days’ injectable dermal fillers is the most common lip augmentation method.
·       Hair transplant is a procedure in which the surgeon usually moves hair from the back or side of the head to implant them to the front or top of the head (bald areas) and it is most common in males as many suffer from pattern baldness and hair loss.
·       Brow lift, also known as forehead lift reduces the wrinkle lines across the forehead, as well as those that occur on the bridge of the nose and it helps raise sagging brows that are hooding the upper eyelids.
·       Rhytidectomy, commonly known as a face lift, can tighten loose skin around the jaw line (jowls). It can also remove deep creases around the mouth and nose, and excess hanging skin and fat under the chin and on the neck.
·       Buttock Augmentation is used to enhancethe contour, size and shape of the buttocks. It improves the balance of your figure. It is done through the use of buttock implants or fat grafting and sometimes with the combination of both.
·       Breast augmentation, sometimes referred to boob job, involves using breast implants or fat transfer to increase the size of your breasts to make them look perky as well as fat removal from males in cases of man boobs (gynecomastia)
·       Liposuction is a cosmetic procedure that removes fat that can’t be gotten rid of through diet and exercise. It consists in asuction technique to remove fat from specific areas of the body, such as the abdomen, hips, buttocks, thighs, neck or arms.
·       Abdominoplastyalsoknown as tummy tuck, surgically flattens the abdomen by removing extra fat and skin, and tightening muscles of the abdominal wall.
The role models now gradually turn towardsnon-surgical procedures, which is in trend and non-invasive. Those procedures, which can be done at lunchtime for most of themare:
·       Injections and Fillers: the most commonly used non-surgical method to remove lines and wrinkles caused by aging. Hyaluronic acid fillers are is the most popular product in this category.
·       Botulinum Toxin (BotoxTM) is a procedure that is used to remove lines and wrinkles.This is the number one minimally-invasive cosmetic procedure in the World and surely the most famous for the perfect results people feel after theirtreatment.
·       ChemicalPeeling is a technique that enhances the appearance of the skin. In this procedure, a chemical solution is applied to the skin that causes it to exfoliate and eventually peel off, encouraging the natural renewing process of a younger looking skin.
·       LaserHairRemoval is aprocedure that uses a concentrated beam of light (laser) that removes unwanted hair as it destroys the hair follicles under the skin that produces hair. LHR is the golden gateway to the World of aesthetic medicine laser procedures.
The main reason given by many people opting for cosmetic procedures are that either they don’t believe that a certain feature like their nose or lips matches their facial structure, or that they want to change something particular to look more like their favorite celebrity. At the end, a person should thoroughly review all facts involving any surgical and non-surgical procedures.Anyone willing to opt for a cosmetic surgery must consult a specialised doctorwho has substantial experience to counsel on the after effects of the procedure and to execute with finest details after judging the patient’s suitability for the same.

 














Dr. Ajay Rana
Founder and Director of ILAMED (www.ilamed.org) is one of the few professional educational institutions in the worldthat provides training and hands-on courses in Cosmetology & Aesthetic Medicine.

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