Mumbai, 18th November 2019: EPIC Channel - India Ka Apna Infotainment is celebrating 5 years on television on November 19, 2019. Launched in 2014, EPIC has carved a special niche for itself while simultaneously it has raised the bar of expectations for quality Indian content. As the country’s only Hindi-language, India-centric infotainment channel, it has reimagined the genre and continues to open new avenues for all that infotainment can be.
Over the years, EPIC has enthralled audiences with engaging and innovative content offerings, and continues to push the boundaries of infotainment with genre-defining shows like Regiment Diaries, Umeed India, and the recently launched EPIC IQ Challenge, a unique quiz show that scouts the country for the students with the highest India Quotient.
Reminiscing the 5-year journey of bringing to screen the stories of India, EPIC is celebrating its ‘5 Saal Yaadgaar’ by dedicating the day to its viewers by airing shows from its library selected by the viewers themselves. As part of the special line-up, EPIC will premiere a special 10-part short vignette series – Khatte Meethe Guppe! With Ranveer Brar and Manu Bhai – an extension of its much-loved series Raja Rasoi Aur Andaaz Anokha. Also premiering is an exclusive 30-minute episode of the making of Raja Rasoi Aur Andaaz Anokha, that takes viewers onto the sets of the show, and reveals all that goes into the making of one of the channels most popular shows.
Commenting on the celebrations, Aditya Pittie, Managing Director, IN10 Media, said, “We believe that we owe our success to our viewers - who are our partners as much as they are customers - our employees, all the brilliant professionals who create and consult with us, and the many well-wishers from all over the world; and we are therefore celebrating this milestone with them. Over the last 5 years EPIC has earned a distinctive identity that is built around our obsession with storytelling, and an equally strong focus on the quality of everything we make. Disruption is core to our philosophy at IN10, and while we are taking this moment to look-back with a smile, we are also reaffirming our commitment to constantly reinvent ourselves as we continue this journey of being India’s Storytellers.”
Acknowledging the love that EPIC and its shows have received, EPIC On, the channel’s subscription-based OTT app with its entire library of premium content, including the much-acclaimed shows like Stories By Rabindranath Tagore, Dharmakshetra, Siyaasat, Ekaant, Devlok with Devdutt Pattanaik will be available to watch for free for five days from 19th to 23rd November. With quiz challenges on the app, contests on TV, and across its social platforms, along with gifts from brands like Portronics, Club Mahindra, Be and Luxe, Wink & Nod, UNO Chicago Grill, and ACK Media the five year celebrations will definitely be yaadgaar (memorable)!
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