New Delhi, 17th August 2020
Asha Gautam recently launched their new collection of sarees and lehengas, considering the festive season is around the corner. An annually presented collection, MASTERPIECE 2020 is a range of most exclusive and finest crafts from the design house. The signature pieces feature intricate weaves in the richest of yarns, done by master weavers in various clusters across the length and breadth of India. Each masterpiece takes seven months to a year to be fully developed. From floral and geometric motifs on Banarsi Rangkat and Kinkhabs to silk and tissue Paithani done in both silver and gold zari along with motifs inspired from natural habitat to nandi bail and folk art motifs on Double Ikkats to Bandhani technique done on Kanjeevaram sarees.
The MASTERPIECE 2020 showcases a beautiful blend of creativity, skill and traditional crafts this collection displays an eclectic range of designs. Expect to see some Paithani appliqué on heavy duty lehenga and paired with bandhani, patola and organza dupattas. Hand embellishments and embroideries such as cross stitch, petit point, zardosi, mukesh, resham and gota are the hero elements in most cholis and dupattas. Festive colours such as cherry tomato, amber yellow, twilight blue, violet, mimosa yellow, fuchsia pink and bottle green are used extensively in the collection aligning the pieces with the theme of celebrations and festivities.
“We plan a year ahead to design and develop more masterpieces; this segment is closest to our heart simply because of its detailing, craftsmanship and uniqueness. We try to involve more master weavers and strategies how to make these crafts more relevant and connect with today’s consumer. We have merged crafts, incorporates new techniques, played with textures in these pieces to give them an exclusive aesthetics “said Designer Gautam Gupta.
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