CEAT Tyres forays into a new business segment with Roadside Assistance

·         Partners with ReadyAssist for world-class 24/7 road side assistance

·         Starting for as low as Rs 200 for doorstep services with complimentary sanitisation of key vehicle touch points

·         The roadside assistance service will be available in Bengaluru and Hyderabad, which will soon expand across 20 cities in India within a month

New Delhi, 20^th Aug 2020: CEAT Tyres, India’s leading tyre manufacturer has partnered with ReadyAssist as part of their Road Side Assistance (RSA) program to offer 24/7 road side services to its customers. The association is an addition in CEAT’s existing business model and is an extension of the recently launched CEAT doorstep services wherein customers can avail various services for their vehicles anytime, anywhere. The RSA program will start for as low as Rs 200 for a puncture repair at the doorstep with complimentary sanitisation of key touchpoints of the vehicle for added safety of the customer.

The roadside assistance service offered by CEAT will be available in Bengaluru and Hyderabad, which will soon expand across 20 cities in India within a month. The services provided will be puncture repair, battery jumpstart, key unlock assistance, minor on spot repair, emergency fuel delivery and towing service. Customers can avail all these services by calling on a 24/7 hotline number 9740828080. 

Commenting in the launch of this service, Mr. Arnab Banerjee, Chief Operating Officer, CEAT Tyres said, “Staying closer to our objective of making commute easy and safe for our customers, we have further enriched our business model. While, we have always ensured that our customers get utmost care when they come to us, with Roadside Assistance program, we can now go to our customers to provide them range of our services, wherever and whenever they are needed. We are thrilled to have partnered with ReadyAssist in our endeavour to provide world-class road side assistance for cars and bikes. I am confident that the union of two customer focused brands, will result in top notch on the spot services, reduced turnaround time and amplified customer satisfaction”.

Based out of Bengaluru, ReadyAssist is a 24/7 roadside service assistance provider that offers services across various other cities such as Mumbai, Mysore, Gurugram and Hyderabad.

About CEAT Ltd (www.ceat.com):

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.