Effective private sector - NGO collaborations have the potential to limit the damage caused by humanitarian crises: PwCIF - SEEDS report

• Recommends a participatory approach to disaster relief and recovery efforts, making communities resilient to help them emerge stronger from crisis 
• Their association has impacted beneficiaries in humanitarian crisis across the Indian subcontinent in the last 5 years 
  Mumbai, 04 August 2020: A participatory model in disaster relief work, involving the private sector, NGO partners and local communities could not only help empower local communities but build resilience as they restore their lives after any humanitarian crisis, says a recent report by PwC India Foundation (PwCIF) in collaboration with Sustainable Environment and Ecological Development Society (SEEDS). This community led model treats the affected people as partners, understands their urgent needs, leverages each other’s skill sets to drive efficiency and accountability. 
  The report shares deep insights and practical guidance for the private sector - NGO interventions during national disasters. The learning outcomes from the PwCIF - SEEDS collaboration during three humanitarian emergencies – Kerala floods (2018), Jammu and Kashmir floods (2015 and 2016) and Nepal earthquake (2015) have been used as a basis for these recommendations: 

• Having an inclusive approach while designing relief programmes: From inception to delivery, the needs of the key stakeholders are identified, and they are included to be a part of the rebuilding process 
• Using experts to assess– Social sector experts need to be onboarded to ensure no one is left behind in the rebuilding process. Their sound advice based on climatic and geographical considerations can ensure a more sustainable solution 
• Coming together for efficiency – Private sector and NGO partners must leverage their resource and distinctive areas of strength to draw up responsible collaborations that are necessary  to create the desired  impact 
• Supporting the Government –  Government authorities especially local bodies like village councils, school management committees, village councillors are  critical stakeholders in any rebuilding process and their presence needs to be optimised from the planning stage itself 
• Being open to feedback and flexible to change: When working with displaced and vulnerable communities post a natural disaster, being flexible and open to feedback from the them goes a long way  in winning their trust and delivering the desired results 
• Focus on sustainability and resilience – Channelising efforts to build resilience through skills training, awareness sessions and outreach programmes is important to create a lasting impact on the communities. 
  Jaivir Singh, Vice President, PwC India Foundation says, “A collaborative disaster response model is the key to rebuilding lives after any humanitarian crisis. It becomes more relevant now, with the world facing a public health emergency which has impacted the livelihoods of millions of migrant workers. In times like these, private sector players and civil society organisations should move beyond the traditional methods of disaster response and look at a more participative model of delivery. At PwC, we’re happy to partner with organisations like SEEDS and leverage our individual strengths to empower local communities.” 
  Manu Gupta, Co-Founder, SEEDS says “Humanitarian action at the foremost needs to follow the principle of quality and accountability towards the affected community, who we serve. This report gives a snapshot of the work that we have done together with PwC India Foundation, a relationship which has grown based on the common understanding of this core principle. While we continue to build on this understanding in diverse disaster contexts, I hope the lessons shared resonate and inspire others in the sector to nurture more such collaborative efforts.” 

PwC India Foundation (PwCIF) 

The PwC India Foundation was established in 2008 with the objective of making an impact in the areas of education and environment sustainability. 

PwCIF has now expanded its areas of intervention to sanitation, social entrepreneurship and humanitarian response to natural disasters. The Foundation’s initiatives revolve around the following: 

• Empowering communities: Supporting programmes run by NGOs 

• Enabling participation: Involving our employees by using their expertise 

• Special initiatives: Addressing some of the fundamental challenges in our country 

For more information, visit https://www.pwc.in/pwc-india-foundation.html  

SEEDS (Sustainable Environment and Ecological Development Society) is a not-for-profit organisation that enables community resilience through practical solutions in the areas of disaster readiness, response and rehabilitation.  

Since 1994, the organisation has worked extensively on every major disaster in the Indian subcontinent – grafting innovative technology on to traditional wisdom. It has reached out to families affected by disasters and climate stresses; strengthened and rebuilt schools and homes; and has invariably put its faith in skill building, planning and communications to foster long-term resilience. SEEDS is also India’s first agency to be certified for the global Core Humanitarian Standards – an international certification system for quality and accountability in humanitarian response. 

SEEDS completed 25 years of outstanding service to humanity in 2019 and is re-anchoring its approach to building resilience through innovation. It continues to empower the most vulnerable across Asia to build a better future.