Friday 21 August 2020

Exploring Interaction/Industry Story Opportunity: Celebrities are creating a gym corner at their home due to Covid-19 - Grand Slam Fitness

 Topic- Celebrities are using Cardio, indoor bikes and other home equipments to stay fit at home

The COVID-19 pandemic has led to the states in various parts of India shutting the doors of all gym establishments as well. Therefore, gyms and fitness equipment companies have come up with different ideas to make sure that their customers stay healthy and fit at home via online sessions, personal guidance etc. Whereas due to no access to gyms Bollywood celebrities, athletes are establishing their own home gym to stay fit.

Recently, Grand Slam Fitness, a leading premium equipment company bought UK based Wattbike to India and became the first & only distributor of it. Many well known personalities & fitness enthusiasts such as Anil Kapoor, KL Rahul, Jasprit Bumrah, KM Malleswari etc.  spotted on Instagram by using Wattbike as their best fitness trainer at home. Also, they are using commercial products like Treadmill, Chest press, cycling etc. Over the past few years a company dedicated to bring technology driven and best in class fitness equipment to the country.

Mr. Prateek Sood, Director, Grand Slam Fitness can share insights on:

1.       Celebrities are creating gyms at home to stay fit .

2.       How challenging was it to get UK based Wattbike to India in this Covid situation?

3.       Being a fitness equipment company – How such a surge have you seen in demand of home equipment?

4.       What is the future of the gym industry?

No comments:

Post a Comment