India, August 19, 2020: There is no denying the fact that social distancing and the imposition of lockdown has resulted in a lot of people staying apart from their loved ones. However, with the easing of restrictions and life taking a turn towards normalcy, it is time to finally bridge the distance and initiate that much-awaited meeting with friends, family and the special someone. Realizing the importance of the first meeting post the lockdown, Mondelez India, the makers and bakers of some of India’s iconic snacking brands, aims to help couples celebrate this milestone and reconnect on a romantic note with the launch of limited-edition Cadbury Dairy Milk Silk Heart Pop 2.0 ‘I Missed You’ pack.
Commenting on this launch, Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India said, “Having created several special occasions and represented a plethora of emotions, Cadbury Dairy Milk Silk has always stood out as an icon of love and celebration amongst the country’s youth. It has turned into the perfect manifestation of a romantic gesture, so much so, that the brand has become an intrinsic part of the youth culture. Understanding that the first meeting after lockdown is going to rather be a memorable one, our aim is to help couples express their emotions when words fall short and add a heartwarming touch with Cadbury Dairy Milk Silk Heart Pop ‘I Missed You’ pack. As the chocolate market leaders, we will continue to identify new occasions while empowering our consumers to convey the right emotions through our products and cherish each moment in the most memorable way possible.”
The bar is a perfect articulation of every young couple’s emotion for each day they’ve stayed apart from each other and a marker of sweet moments of pure love that they missed. In order to drive deeper resonance with the youth of the country, Kartik Aaryan, along with other celebrity influencers will nudge people to make their post lockdown experience memorable and remind them to continue living up to their promise of never letting go through an exciting consumer engagement campaign.
With this limited-edition launch, for the very first time, Cadbury Dairy Milk Silk will be releasing the much-loved Heart Pop bar, beyond Valentine’s Day, continuing to nudge the youth by asking ‘How Far Will You Go for Love’. This limited-edition Cadbury Dairy Milk Silk Heart Pop 2.0 ‘I Miss You’ packs will be available at Rs. 160, across traditional & modern trade stores near you, and ecommerce platforms, as well.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold, etc. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.
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