Wednesday, 26 August 2020

Shemaroo Entertainment acquires worldwide rights for animated film Captain Vidyut

Mumbai, India, August 2020: When it comes to keeping young viewers around the world entertained, Shemaroo Entertainment Limited, India’s leading content powerhouse, has found immense success with an array of popular titles. Bringing another reason to cheer for their young viewers, Shemaroo announced that the company has acquired the worldwide rights to the animated movie, Captain Vidyut from Parijat Animation Studio.

The movie traces the adventures of Vidyut Kumar, an ordinary person who suddenly becomes a superhero with extraordinary powers and his battle with his nemesis, the evil scientist Dhaksola who relentlessly seeks to rule the world. Directed by Atish Tripathi and voiced by Raghuveer Yadav, Namit Das, Suresh Menon and Trisha Kale, the movie is one that will keep the entire family hooked with its adventurous storyline.

Speaking on the acquisition, Ms. Smita Maroo, Senior Vice President, Animation, Licensing & Merchandising, Shemaroo Entertainment Ltd., said, “Shemaroo is one of the leading players in the Indian animation industry today. Our titles have always been clearly reflective of our efforts to deliver entertaining and powerful content for kids worldwide and our latest addition, Captain Vidyut, is in line with this vision. We are very excited about adding this film to our bouquet of offerings. I am sure that the captivating story will entertain all of our viewers.”

Commenting on the association, Sangeeta Singh Tripathi, Director - Parijat Animation said - “We are very happy to be associated with Shemaroo, a powerhouse in distributing content worldwide. It will be very exciting and fulfilling to see Captain Vidyut becoming available to audiences worldwide across multiple platforms with the distribution might of Shemaroo. We are hopeful that the story will inspire and motivate kids.”

Shemaroo has always been on the forefront of producing Animated Films and Series for leading TV and OTT Platforms.

About Shemaroo Entertainment:

Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Netflix, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is proof of Shemaroo staying true to its ‘digital first’ vision.

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