~ Sony YAY! beefs up it's content offering with Pyaar Mohabbat, Happy Lucky ~

~ The channel brings the mischievous Jodi of Happy and Lucky who will enthral kids with their tongue-in-cheek banter and adventure-filled tales ~

August 19^th 2020, Mumbai:

Sony YAY! the popular kids’ entertainment channel and home to a host of kids favourite shows like Honey Bunny Ka Jholmaal, Paapometer and KickO, is known to bring unlimited entertainment and laughter to the lives of kids. Staying true to this promise, the channel adds yet another comedy show - Pyaar Mohabbat, Happy Lucky to its line-up, starting 17^th August, Monday to Friday at 1.30 PM. This new hilarious chase comedy offers kids a chance to take an epic mischief-filled ride with the lead characters Happy and Lucky, starting Monday.

Sony YAY! aims to foster a strong connect for the characters of Happy-Lucky with the channel’s fan-base, Thanks to their impeccable comic timings and witty comebacks. The show tracks the journey of Happy and Lucky - the neighbors who believe in giving each other a taste of their own medicine through their daily mischief against each other, leaving the audience in splits. Along with the mischievous duo, they will also witness the funny banter with their friends – Bunty, the Bull and Pappu, who live with them in the countryside. Together they will create a hilarious story in each episode leading to an engaging comedy of errors.

The channel has always ensured that its programming lineup caters to kids’ unique tastes and this is yet another step in that direction.  Sony YAY! has been consistently adding something new to the bouquet of its content as it made forays into different genres of comedy such as ghost comedy (Paap-O-Meter), chase comedy (Honey Bunny ka Jholmaal) to name a few. With the launch of a show based on slapstick comedy, the channel offers an added width to the existing lineup that amplifies the fun and excitement amongst their young audiences.

Check out the trailer here: https://www.instagram.com/p/CDyaJkPqn6b/?igshid=1k4tdkpl8b4dl

Comments:

Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!                                   

“This year Sony YAY! continues its endeavour to enrich its content ecosystem and playing to our strengths of creating home grown Indian content. As children spend more time at home watching our shows, we have planned new offerings that makes our library all the more robust and engaging for them. I am sure with the launch of Pyaar Mohabbat Happy Lucky our audiences will be treated with   mischievous characters of Happy and Lucky and their fun-filled adventures.

About Sony YAY:

Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include  Honey Bunny ka Jholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru Aur Bhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com