~This World Cat Day, Sony YAY! collaborated with the Cat Café Studio and hosted a one-of-a-kind virtual party for all the cat lovers~
August 08, 2020, Mumbai:
Cats are known to cheer even your gloomiest days with their adorable goofiness and amusing antics. These kitties have a loyal fan base due to their unique nature and Sony YAY! the house to the famous feline duo Honey-Bunny celebrated ‘World Cat Day’ with cat lovers across the country on 8th August 2020. The channel partnered with Cat Café Studio to host a virtual party that brought all the feline fans together for a fun session.
Kids all over the country adore the feline duo Honey and Bunny for their rib-tickling goofiness and comedy in the show Honey Bunny ka Jholmaal. Translating this emotion from reel to real in a day full of enjoyment, the duo brought together some unique back-to-back fun sessions for their feline friends. The session saw pet parents get creative with craft workshops hosted by “The art genius – Lalon” where they created DIY gifts for their cat babies. The Cat parents were in for a surprise, as the channel hosted a quirky award segment, where cats were awarded titles such as “The cat with best expressions, the best selfie, the funniest cat, and many more. The party also featured Ms. Charu Khosla, Co-founder of Cat Café Studio, engaging with the audience with some cool insights and tricks about cats. The session panned out to be an insightful one hour of learning lesser-known facts about cats, bursting myths around them along with the Cat Café Studio expert answering all the queries for curious pet- parents.
About Sony YAY! :
Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Honey Bunny kaJholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru AurBhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.
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