~ Popular kids’ channel Sony YAY! collaborates with child rights NGO CRY-Child Rights and You and three reputed dance schools to celebrate freedom through friendship ~
August 18th, 2020, Mumbai:
Friendship is a bond that is uniquely liberating! From being goofy to sharing wisecracks, friendship gives kids the freedom to be themselves. This liberation goes a long way in forging true friendships. Sony YAY!’s Project Dosti ties friendship with the values that Independence Day stands for, finding freedom in friendship. Sony YAY! the popular kid’s entertainment channel brought back ‘Project Dosti’. Through this one of a kind initiative, the channel encouraged and empowered kids from different parts of the country to come under one unifying platform with an aim of cultivating the true meaning of friendship by inspiring them to look beyond boundaries.
In the 3rd edition of Project Dosti, the channel roped in three dance academies from across the country – ‘Raack Academy of Dance’ from Chennai along with Mumbai-based ‘Kudos, Dance. Art. Fun’ and ‘Trunali Pawar Choreography’, to have their students bond with children from leading child rights NGO, CRY- Child Rights and you. As part of the initiative, a heartfelt letter exchange from one child from the dance school to a kid from the NGO and vice versa enabled these children to interact and get to know each other and plough the seeds of friendship.
Additionally, the channel added its element of happiness with its characters Honey Bunny giving away special goodies to kids. Art genius Lalon added to the engagement quotient with an arts and craft the workshop, ice-breaking sessions, interactive games and quizzes which led to a fun virtual get together session for the kids to bond with each other.
With the amplified message resonating with viewers and fans far and wide, the initiative was also joined by netizens which included mothers and young fans of the channel. By bringing kids from all across the country together for this special initiative, the channel has shown how friendship has no boundaries in such trying times shall prevail as long as we are together regardless of our differences.
Comments:
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!
“Right from our inception, we aim to evoke certain values that kids can imbibe from each and every YAY! toon. A major reason for Honey Bunny’s resounding fan following amongst kids across the country is how they are the embodiment of friendship. They’ve gone on to become role models for kids. Through Project Dosti, we intend to unite our young audiences in new bonds of friendship that they can cherish for a lifetime. Our heartfelt gratitude goes out to the Dance schools and NGOs that have partnered with us for making this initiative such a success.”
Kreeanne Rabadi, Regional Director, Cry-Child Rights and You
“We are grateful to Sony YAY! for inviting us to be part of Project Dosti. It was inspiring to see children from across the country and from different backgrounds come together to learn, play and create wonderful memories of friendship on this platform.”
About CRY
CRY - Child Rights and You is an Indian NGO that believes in every child’s right to a childhood - to live, learn, grow and play. For over 4 decades, CRY and its 850 initiatives have worked with parents and communities to ensure Lasting Change in the lives of more than 3,000,000 underprivileged children, across 19 states in India. For more information please visit us at www.cry.org. For media enquiries contact: Mamta Sen, Media Advocacy, CRY, email id: mamta.sen@crymail.org, phone no: +91 7718976559
About Sony YAY! :
Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Honey Bunny kaJholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru AurBhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
No comments:
Post a Comment