Mazin Mukhtar and Parmita Sarma recognized as ‘Earth Champions’ by Sony BBC Earth

National, July 12, 2024:

Sony BBC Earth, one of the most loved factual entertainment channels, has announced Mazin Mukhtar and Parmita Sarma as the next ‘Earth Champions’. This recognition is an indication of the couple’s extraordinary commitment to converting the problem of the increase in plastic usage into a solution. 

Mazin Mukhtar embarked on a journey to revolutionize education when he was 18. He left his house and focused on turning his dream into reality with the help of Parmita Sarma. The duo identified the disposal of plastic as a challenge and used it as an opportunity to make a difference. Their innovative approach of providing underprivileged kids with good quality education in exchange for plastic has trained a huge number of young minds.

 

Sony BBC Earth's ‘Earth Champions’ initiative aims to celebrate individuals like Mazin Mukhtar and Parmita Sarma driving a significant change in the world. By sharing their stories, the channel hopes to inspire global audiences to take action towards a more sustainable and environmentally conscious future.

Earth Champions is a monthly property of Sony BBC Earth that is committed to honouring real-life heroes making a substantial impact on our planet. The channel showcases the work done by the Earth Champions in a short-form content format with befitting music. The video is telecasted on the channel and promoted on the online medium.

 

Comments:

 

Rohan Jain, Business Operations Head - Sony AATH and Head - Marketing & Insights, English Cluster, Sony Pictures Networks India.

 

“Mazin and Parmita’s contribution towards sustainability and education embodies the spirit of Sony BBC Earth's ‘Earth Champions’ initiative. The idea of using plastic as school fees has not only made education more accessible but also fuelled a culture of environmental consciousness and responsibility among kids.”

 

Mazin Mukhtar, Earth Champion

 

"It is a proud moment for us to be recognised as Earth Champions by Sony BBC Earth Channel. This acknowledgment is proof of the collective efforts of everyone who tirelessly worked to make our dream come true. We want people to believe that even one step in the right direction makes a difference, and every dream is achievable.