Company Profile: Things2doinMumbai

Life’s an adventure, but wouldn’t it be better if someone curated all the fun parts and served them up on a readymade platter for you? This is exactly what Things2doinMumbai does. Sieves through the boring and mundane to find nuggets of interesting experiences and exciting events hidden in every corner of Mumbai.Kickstarted by two B. Tech Engineers who wanted to build a platform that would be a one-stop destination for the best things to do in the city, curating unexplored content for its users; Things2doinMumbai has now roped in an extensive range of associations including some of the biggest brands like Times Internet Limited, Brand Factory, Star TV Pro Kabaddi League andVadilal Ice Creams among others.

Founded in March 2015, Things2doinMumbai is a trademark of theregistered company XplorebeePvt. Ltd. It is led by two B. Tech Engineers; Rahul Agrawal, the Founder and Director and Yash Rathi, the Co-founder and Director. The journey of Things2doinMumbai began with a unique thought of creating a platform where people can explore new things to look around in the city and is the core of the business. 

Within a short span of time, it became the biggest crowdsourced content destination with a community of 6,00,000+ followers and 10 million+monthly organic impressions on Facebook and Instagram. It is on an expansion mode and further envisions to create hyperlocal content communities for different cities to provide a similar experience.

The company creates content around fun activities and events across different categories such as food, restaurants, shopping, malls, entertainment, nightlife, sports, adventure,art, cafés, festivals, flea markets, CSR initiativesand so on. Having an influencer network of its own, it specializes in Influencer Marketing, Visual Story Telling, Experiential Content Curation, and Brand Building.

Influencer Marketing is the fastest growing customer acquisition method of 2017 with 20% increase in Social Media Users. Identifying the growth potential of influencer marketing industry and the increase in contentconsumption, the company provides unique and valuable content to its users in a visually appealing manner.

As hyperlocal is the new global, Things2doinMumbai is now aiming to create global hyperlocal communities. Unearthing little-known, but interesting events, worldwide. Being a crowdsourced content destination, their influencer network is expanding by the minute. Now their clients include well-known brands like Apsara Ice Creams, Café Chokolade, Bollywood Music Project, Dineout, Dotshot, Red Carpet Wax Museum, Flea Fly Flu, and, not to leave out popular event collaborations like Chal Rang De – Asalpha Slum, Mood Indigo – the biggest cultural festival in Asia.