`With over 109 new episodes and 13 new movies kids are in for a double treat this Summer`
- Sony YAY! has tripled its content bank to 300 hours since launch as it adds 100 hours of fresh fun-dose this summer with new episodes and 13 movies.
- Sony YAY! is the only kid’s TV channel that serves content in 7 languages – English, Hindi, Tamil, Telugu, Bangla, Malayalam and Marathi.
- Sony YAY! takes leadership position in the kids’ category in West Bengal, Maharashtra and Kerala consistently.
- Sony YAY! is all set to go multi-platform with long and short content formats on Sony LIV, Mobile games, screen integration initiatives and more.
- Sony YAY! van activation across India to more than 115 cities.
25 April 2019, Mumbai:
It’s double the fun and masti as Sony YAY!, the destination of unlimited happiness for kids, turns two, this summer! With a slew of summer activities lined up, the channel with its kids-centric, home-grown content is all set to give youngsters a double dose of everything that they love.
Sony YAY! kick-started its summer activities with their birthday bash, courtesy the ‘YAY! Day My Day!’ campaign on-air. With an objective to celebrate their 2nd birthday, the channel gifted its young audiences a unique chance to decide the content line-up for their favourite channel. The Idea was to let kids take over the channel for a day, and let them watch the shows of their choice. Young fans simply had to vote for their favourite toons via the Sony LIV app (https://t.co/UYR9JJJ9fT) and voila!
Sony YAY! launched in 2017 with almost 95 hours of content. With kids wanting to watch more of their favourite toons, the channel with a bank of over 300 hours of content will be giving them a double fun-dose this summer as it readies itself to release over 100 hours of fresh content this year. Kids will be treated to brand new episodes of the coolest kid in town and his gadget-filled supercar – Kicko & Super Speedo. Not just that, the boy with the coolest swag will be seen fighting evil, for the first time in four brand new movies – Kicko V/S Shrinko, Kicko and Super Speedo VS Benaam Woh, Kicko and Superspeedo in Return of The Devils and Kicko and Superspeedo in Future Man Attacks. The mischievous feline duo undergo a revamp as ‘Sab Jholmaal Hai’ gets renamed to ‘Honey Bunny Ka Jholmaal’ with the fresh set of episodes. In all, Sony YAY! will air 13 new movies to enthral kids. With tons of action, rib tickling comedy and laugh out loud moments, the new movies are bound to leave the kids spellbound.
Sony YAY! is the only kid’s TV channel that serves content in 7 languages – English, Hindi, Tamil, Telugu, Bangla, Malayalam and Marathi. Toons are kid’s best friends and naturally its more comfortable for them to engage with them in their mother tongue. Speaking to them in a language they are more comfortable in, helps them build an everlasting bond and relate better. Keeping this in mind, Sony YAY! has made conscious efforts to provide content in multiple language feeds, resulting in it being in a leadership position in the kids’ category in West Bengal, Maharashtra and Kerala.
Sony YAY! endeavours to ensure that it brings kids favourite characters across every platform that kids are on. With kids getting increasingly tech savvy with an access to hand-held devices at a very young age, the channel has ensured to give kids their favourite entertainment on the go. With fresh and engaging new games on mobile devices, a host of fresh and exclusive content for the Sony LIV! app, the channel ensures that kids get their YAY! dose on the move.
Offline too, Sony YAY! has a plethora of initiatives planned to keep kids engaged with their favourite toons across India. Malls in Mumbai, Delhi, Chennai, Kolkata, Chandigarh, Ahmedabad, Lucknow and Kochi, will allow kids to meet their favourite YAY toons up-close and personal! Sony YAY! van activation across India to more than 115 cities, will ensure that the fun-filled characters meet and play with as many young fans. Not just this, associations with a host of brands, amusement parks, and a slew of merchandize will ensure kids everywhere go YAY!
The intention is to build an ecosystem around kids where they meet and engage with their favourite Sony YAY! characters across the day,from using Honey Bunny products at home to singing and dancing with Kicko in their nearest mall. Playing character based games to watching various other digital content on the move.
Comments:
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre
“We started with a belief to create characters and stories that kids will love. It has been an exhilarating journey to be a part of kid’s lives. This summer we have planned loads of fresh content with 109 new episodes and 13 movies on TV. The characters however are character agnostic and every new platform is an avenue to bring toons to life beyond just TV. Seven language feeds, digital extensions and consumer products are all a step towards a new phase of our journey and we have never been more excited.”
About Sony YAY!
Sony YAY! is the first kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh, and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Guru Aur Bhole - a musical comedy, Sab Jholmaal Hai - a comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super gadget car who are out to save Sun City. Available in Hindi, Tamil, Telugu, Bengali, Malayalam, Marathi and English. Sony YAY! is the first kids’ channel to be available in 7 languages. The channel has entered in to licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.
Sony Pictures Networks India Private Limited is in its 24thyear of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
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