The section curates LIVE election news, updates and analysis from multiple platforms across India and brings it to the smartphone screen in snackable format
Option of state level news and updates in eight Indian regional languages enables users to get local updates on their states and constituencies
The special section will have curated content from across sources - LIVE News TV channels, short news bulletins, collection of top interviews and expert analysis, all on a single screen. What’s more there is also is a special ‘Election’ tab on the Airtel TV home screen more quick one touch access to the section.
In line with its endeavor to also bring regionally relevant content to smartphone users, Airtel TV app’s ‘Election 2019’ section will have state wise election updates in eight regional languages - Tamil, Telegu, Kannada, Malayalam, Marathi, Bengali, Gujarati and Oriya, besides English and Hindi.
Airtel TV app users will also have access to exclusive election news bulletins from Editorji. This will include Daily Election capsules - "Election Express with Vikram" hosted by renowned journalist Vikram Chandra.
Sameer Batra, CEO – Content & Apps, Bharti Airtel said: “General Elections in India are a high interest and high engagement event and people are constantly looking for news and analysis around the event. With Airtel TV’s special election section we have made the app the one stop shop for all election related updates – curated in convenient and snackable format. In particular, there is curiosity around what’s happening in a customer’s state/constituency, so we are making state wise updates available in regional languages to drive stickiness. Meanwhile, customers can easily switch from their favorite movies and shows to election on Airtel TV with a single touch of the screen.”
Airtel TV app has one of the largest digital content catalogues in India with 375 plus LIVE TV channels and 10,000 plus movies and shows from India and abroad.
About Bharti Airtel Limited
Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 403 million customers across its operations at the end of Dec 2018. To know more please visit, www.airtel.com
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