Korean boy group IN2IT to perform at INOX at R-City
Mall Ghatkopar and Crown Interiorz Mall Faridabad
Mumbai/New Delhi, 12th
April, 2019. India’s fastest
growing multiplex chain INOX Leisure Ltd is all set to host LIVE performances
by an internationally acclaimed Korean Pop (K-POP) group IN2IT at its
multiplexes at R-City Mall at Ghatkopar,
Mumbai and at Crown Interiorz Mall, Faridabad. The performances at INOX
multiplexes will be a part of IN2ITXION – the group’s first India tour. This
will be the first instance in India of a Korean group performing LIVE inside a
multiplex auditorium. IN2IT will perform at INOX R-City Mall at Ghatkopar,
Mumbai on 16th April and at INOX Interiorz Mall, Faridabad on 18th
April.
IN2IT is a Korean band comprising of 6 boys who
emerged through a tough audition process in a show titled “BOYS24” which required
years of grueling preparation. The group is fast gaining popularity after
churning out hit tracks like ‘Amazing’, ‘Snapshot’ and ‘Sorry For My English’.
With more than 1 lakh followers on Instagram, IN2IT is witnessing a massive
surge in its popularity across the globe, ever since they started performing in
2017. Besides Hyunuk, Inho, Inpyo, Isaac, Jiahn, and Yeontae, the surprise
element at IN2ITXION will be the special performance by guest star Alex
Christine, popularly known as ALeXa in the K-POP circuit. ALeXa is the winner
of both the seasons of the talent search event Rising Legends on Soompi and is
also a contestant on Produce48.
The LIVE performances by IN2IT are an extension of
INOX’s fruitful foray into the genre of K-POP. In November 2018, INOX screened
a concert film of “Burn The Stage: The Movie” based on the world tour
undertaken by the famous K-POP band Burn The Stage, also known as BTS. After
the encouraging response at the first screening, in February 2019, INOX
screened another film on the same group, “Love Yourself”. K-POP fans across the country not just
turned out in massive sizes, but also expressed their gratitude through gifts,
letters, flash mobs and fan chants.
Talking about this latest innovation by INOX, Saurabh Varma, Chief Marketing Officer –
INOX Leisure Ltd said, “Thanks to their foot tapping tracks, synchronized
choreography and exciting music, the IN2IT is constantly gaining popularity at
a global level. We are proud to host them at two of our multiplexes. It’s also
exciting that this will be a first of its kind instance in India where a group
is performing LIVE inside a multiplex auditorium. We have always aimed to
innovate with the quality of content that we have been offering to our patrons
and we will continue to do so. We invite the K-POP lovers of Mumbai and NCR to enjoy
the Korean tracks being performed LIVE at INOX.”
IN2IT has been invited to India by NAMAS-K, a
platform which is aiming to be a one-stop-shop for Korean Wave, helping to
fulfil the demand for Korean dramas, movies, e-sports, beauty, concerts
and official merchandise as well as original content
and curated contributors from both Korea and India.
Keiko Bang, Founder – NAMAS-K adds, “We are grateful to INOX as a
partner for helping NAMAS-K usher in a new era for Indian fans who love indie
music and K-Pop. INOX is part of a global movement to reinvent the
theater space. Having IN2IT perform in a multiplex auditorium is not only
innovative but a real first in so many ways, even for Korea. Any fan of
K-Pop, or even those just curious about this global phenomenon are in for a
real treat!”
Yogesh Karikurve,
Co-Founder, NAMAS-K
said, "Indians are extremely discerning, when it comes to their
entertainment. INOX was a wonderful choice for partnering as they understand
entertainment like no one else and have also ventured successfully in this
genre in the past. We are excited about the surging popularity of K-POP in
India and are glad to take it to the next level."
Tickets for these shows can be booked from INOX’s
mobile app as well as from the website www.inoxmovies.com. IN2IT fans will also get a chance to buy
exclusive IN2IT merchandise at INOX during the show.
About
INOX Leisure Limited
INOX Leisure Limited (INOX) is amongst
India’s largest multiplex chains with 140multiplexes and 578 screens in 67
cities. INOX has redefined movie experiences in India making it truly a 7-star
experience. Each INOX property is unique with its own distinct architecture and
aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the
discerning audience or KIDDLES for young patrons or MX4D® EFX Theatre for an
immersive experience at select locations. INOX brings the very latest in
projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some
of the key multiplex features include plush micro adjustable leather recliners
with a butler on call facility, gourmet meal choices by celebrity chef,
designer staff uniforms. For easy and convenient ticket booking, INOX offers
online booking on www.inoxmovies.com and
through its smart phone applications across Android and Apple platforms.
About
Namas-K
Namas-K, a new platform created by Keiko
Bang, a half-Japanese, half-American media consultant who ran a successful
documentary and branded media company out of Singapore for 20 years and who
happens also to be married to a Korean, and Yogesh Karikurve, a former
corporate executive with experience working with leading Indian media companies
such as Reliance, Times of India and Zee.
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