Monday, 22 April 2019

Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology
National, April 22, 2019 – Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.
Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user’s comfort preferences. Through HEKA technology, Livpure ACs will observe user’s comfort preferences (temperature settings the user is comfortable at) during 1st week of usage and will thereafter, start applying AI/ML algorithm to optimize the energy efficiency of the AC. This results in savings of up to 40%.
Apart from the above, the ACs shall be equipped with LIVFRESH Technology’s, EGAPA Filter which gives pure air faster than any other AC. 
Through a simple and interactive mobile app, consumers can convert their mobile into a remote and access the AC from anywhere. Adaptive pairing with Amazon Alexa allows user to operate AC effortlessly through voice commands. Another distinguishing feature of Livpure Smart AC is the Geo Fence based automation allowing the user to automatically switch ON the AC (within preset distance) before they reach home, or switch OFF the AC when they are away. It is embedded with HEKA’s i-Diagnosis capability that finds faults or service requirements if any and alerts the service team automatically. User can also set service schedules as per convenience, through the mobile app for proactive service.
Speaking on entering into a new segment, Rakesh Malhotra, Founder, Livpure said, “Being at the forefront of innovation in the water purification industry, we wanted to enter an aspirational and growing category to benefit Gen Y consumers. We are excited to launch Livpure smart ACs powered by HEKA technology that shall provide users the advantage of customized comfort plus consume up to 40% less energy. By entering into Air Conditioners, we wish to deliver seamlessly integrated technology to every household at an affordable price.”
About Livpure – Livpure Private Limited was founded in 2012 in India, and in a short span of time Livpure has emerged as a strong player in the water purification industry and recently got awarded as “India’s Most Attractive Water Purification Brand”. Livpure is the fastest growing water purification company and is focused on delivering Smart Water Purifiers which are IOT enabled. Livpure has been a game changer in the industry by launching India’s first Intelligent Touch Technology & Smart RO based water purifier. Livpure brand is endorsed by cricketing legend, Shri Sachin Tendulkar as the brand values of consistency, quality, reliability, performance resonate very strongly. Livpure is a venture of SAR group founded by Mr. Rakesh Malhotra who has been the Founder of Luminous.

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